Global – The design world is drawing inspiration from bilingual environments to propose alphabets that transcend traditional type.
Language is becoming increasingly fluid and this week’s microtrend explores the alternative alphabets and hybrid letter forms being created to resonate with consumers regardless of their nationality. Living letter forms that mimic emotions, impaired senses and material properties are being created to challenge convention and transcend verbal language.
In the era of New Bricolage Living in which global connectivity is rising, this micotrend also explores how typographical design is being used as a way to highlight darker issues such as political censorship and surveillance.
Brands need to communicate on an international level to connect with the mindset of the New Bricolage Consumer. For more, read our Post-language Typography microtrend.