The Salvation Army introduces easy donations for hotel guests in Brazil

Brazil – WMcCann has partnered with The Salvation Army to revamp traditional donation methods, making it convenient and easy to pass on clothes. The Salvation Hanger initiative, launched in São Paulo, simplifies the donation process for Sheraton Hotels & Resorts guests, encouraging them to give away excess clothing to those in need.

Guests at participating Sheraton hotels will find hangers with QR codes in their rooms. Upon scanning the codes, guests can access information about the initiative and are invited to donate spare clothes. This approach leverages tech to make the donation process seamless and engaging, effectively turning hotel stays into opportunities for charitable contributions.

The Salvation Hanger initiative exemplifies how brands can integrate social responsibility into everyday experiences, making it easier for people to participate in charitable activities. By utilising QR codes and hotel amenities, the campaign innovatively bridges the gap between convenience and altruism. It reflects a growing trend where brands are expected to contribute positively to society and act as Civic Brands.