Interactive Storytelling

Penguin Random House Canada transforms bedtime stories into immersive experiences

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Penguin Random House Canada transforms bedtime stories into immersive experiences

Canadian publishing company Penguin Random House Canada, in collaboration with creative agency Rethink, has unveiled a ground-breaking smart home a...
Youth : Technology : Pop Culture
Cognac traditions are upended at this digital-first pop-up

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Cognac traditions are upended at this digital-first pop-up

Reaching new markets, French cognac company Maison Martell has opened its first pop-up boutique in Hong Kong.
Drink : Luxury : Retail
Preview: Seeing Sound

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Preview: Seeing Sound

Podcasts are embracing visual culture, with interactive animations and informative graphics that enhance the medium’s intimacy.
Podcasts : Transmedia Futures : Audio
Seeing Sound

Micro Trends

Seeing Sound

Podcasts are adapting to a visual-first culture.
Podcasts : Transmedia Futures : Audio
Read and reveal

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Read and reveal

Rio de Janeiro – Storybook app The Wide World helps children understand complex emotions with a unique double narrative structure.
The Wide World : Interactive Storytelling : Revelation
Cover story

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Cover story

New York – In a first for the publication, cartoonist Chris Ware has created a cover for The New Yorker that works as part of a wider animated story.
The New Yorker : Chris Ware : Transmedia Futures
Phygital park life

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Phygital park life

Southend-on-Sea – NetPark is a project that layers interactive digital installations over nature.
Net Park : Metal : Geo Quests
Point and look

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Point and look

New York – One World Observatory is using the latest in gesture-based technology for an interactive concierge.
One World Observatory : Local Projects : City Pulse
Reading on location

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Reading on location

São Paulo – Creative agency FCB has produced the perfect reading experience for any destination.
FCB : Marcelo Rubens Paiva : Trip Book Smiles
Behind the scenes

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Behind the scenes

London – The term immersive is thrown around too easily. For a real immersive experience head to Google’s Inside Abbey Road.
Inside Abbey Road : Google : Interactive Storytelling
Conductive ink interface

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Conductive ink interface

Olympia, London – Design consultancy Dalziel + Pow impressed visitors to London’s flagship retail design and marketing event, the Retail Design Exp...
Dalziel+Pow : Retail Design Expo : Interactive Storytelling
Disruptive design: Eyewear brand stages engaging event

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Disruptive design: Eyewear brand stages engaging event

Los Angeles – For the launch of its latest digital campaign, eyewear brand Oakley immersed guests into a multimedia world of visualised data, cre...
Oakley : Multi-media : Augmented Reality
Tall tales: Story-making website launches

News

Tall tales: Story-making website launches

Tall tales: Story-making website launches
We Make Stories : Interactive Storytelling : Reading
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