Reading on location

Reading on location

São Paulo – Creative agency FCB has produced the perfect reading experience for any destination.

Article/17666 #1
Trip Book Smiles by FCB, São Paulo

São Paulo – Creative agency FCB has produced the perfect reading experience for any destination.

  • Book’s description changes to match the location of its reader
  • Developed for Smiles, a mileage rewards platform

Using in-built GPS technology, the Trip Book Smiles story changes depending on the location of its reader. Written by Brazilian author Marcelo Rubens Paiva, the book offers ‘a new technology with the same pleasure of telling a story’ and one that can adapt to fit the experience of the reader in locations such as Paris, New York, Rio de Janeiro and Lisbon.

The Big Picture: Media brands are using geolocation technology to make their work more poignant. Find out more with our report on the John Moose album launch.

Discover More News
The Future Laboratory revives its Network Evening

News

The Future Laboratory revives its Network Evening

The Future Laboratory successfully brought back its members’ and clients’ Network Evening.
Events : Generations : Reports
Dazed and Ikea’s Catalogue!!! zine explores the meaning of home to young creatives

News

Dazed and Ikea’s Catalogue!!! zine explores the meaning of home to young creatives

Italy – Dazed magazine and Ikea have partnered to publish Catalogue!!!, a 30-page physical poster zine exploring the intersection of youth culture ...
Design : Pop-culture & Media : Youth
Sophia Smith Galer unveils AI-powered TikTok script tool

News

Sophia Smith Galer unveils AI-powered TikTok script tool

Award-winning journalist, author and Futures 100 Innovators nominee Sophia Smith Galer introduced her own AI-powered video script assistant in Marc...
Technology : Pop-culture & Media : TikTok
Stat: UK ethical shopping surges despite cost of living crisis

News

Stat: UK ethical shopping surges despite cost of living crisis

Despite the UK facing its sharpest increase in living costs in four decades, ethical shopping continues to rise, reflecting consumers’ concerns for...
Sustainability : Food & Drink : Society
Uncommon’s latest ad showcases the ease of collecting Avios loyalty points

News

Uncommon’s latest ad showcases the ease of collecting Avios loyalty points

In advertising agency Uncommon's latest campaign for IAG Loyalty, Avios loyalty points take centre stage as the solution to financing your holiday ...
Travel & Hospitality : Finance : Advertising & Branding
Kibu launches sustainable headphones designed for children

News

Kibu launches sustainable headphones designed for children

London technology start-up Kibu has announced the presale launch of its sustainable children's headphones.
Design : Sustainability : Youth
Harrods is opening a multi-sensory virtual reality cinema

News

Harrods is opening a multi-sensory virtual reality cinema

Harrods has teamed up with VR cinema company xydrobe to launch a multi-sensory virtual reality cinema experience in the Knightsbridge department st...
Retail : Technology : Luxury
Stat: Young Americans are working a second job to reach home ownership

News

Stat: Young Americans are working a second job to reach home ownership

Amid soaring housing costs, a Redfin-commissioned survey released in March 2024 reveals a significant shift among young Americans towards either wo...
Finance : Workplace : Youth
Sherwin-Williams launches The Loneliest Colour paint campaign

News

Sherwin-Williams launches The Loneliest Colour paint campaign

For the last 14 years, Sherwin-Williams has celebrated a Colour of the Year. In 2024, the paint brand is taking a different tack, launching The Lon...
Design : Colour : Society
Peachy Den unveils heirloom collection celebrating female craftsmanship

News

Peachy Den unveils heirloom collection celebrating female craftsmanship

British fashion brand Peachy Den has unveiled the Peachy Preserve Series 1 Heirloom, a collection that pays homage to female craftsmanship through ...
Fashion : Sustainability : Peachy Den
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more