Reading on location

02.06.2015 FCB : Marcelo Rubens Paiva : Trip Book Smiles
Trip Book Smiles by FCB, São Paulo

São Paulo – Creative agency FCB has produced the perfect reading experience for any destination.

  • Book’s description changes to match the location of its reader
  • Developed for Smiles, a mileage rewards platform

Using in-built GPS technology, the Trip Book Smiles story changes depending on the location of its reader. Written by Brazilian author Marcelo Rubens Paiva, the book offers ‘a new technology with the same pleasure of telling a story’ and one that can adapt to fit the experience of the reader in locations such as Paris, New York, Rio de Janeiro and Lisbon.

The Big Picture: Media brands are using geolocation technology to make their work more poignant. Find out more with our report on the John Moose album launch.

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