Disruptive design: Eyewear brand stages engaging event

The Disruptive by Design media event created by Montreal-based creative agency Moment Factory invited guests to interact with Oakley’s content, presented via augmented reality, interactive projection screens and hand-held infra-red pointers that triggered audio and video effects.

This is a good example of how a brand can engage consumers via multi-sensory installations that incorporate both physical and digital experiences. For more on how brands can work to phy-gitise a campaign, see our Seed story on Nike’s Nature Amplified event.