Oakley Disruptive by Design by Moment Factory Oakley Disruptive by Design by Moment Factory
Oakley Disruptive by Design by Moment Factory Oakley Disruptive by Design by Moment Factory
Oakley Disruptive by Design by Moment Factory Oakley Disruptive by Design by Moment Factory
Oakley 'Disruptive by Design' by Moment Factory Oakley Disruptive by Design by Moment Factory

Disruptive design: Eyewear brand stages engaging event

02 : 04 : 2014 Oakley : Multi-media : Augmented Reality

Los Angeles – For the launch of its latest digital campaign, eyewear brand Oakley immersed guests in a multimedia world of visualised data, created as a showcase for the brand’s history, design innovations and the mechanics of its product range.

The Disruptive by Design media event created by Montreal-based creative agency Moment Factory invited guests to interact with Oakley’s content, presented via augmented reality, interactive projection screens and hand-held infra-red pointers that triggered audio and video effects.

This is a good example of how a brand can engage consumers via multi-sensory installations that incorporate both physical and digital experiences. For more on how brands can work to phy-gitise a campaign, see our Seed story on Nike’s Nature Amplified event. 

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