Cover story

Cover story

New York – In a first for the publication, cartoonist Chris Ware has created a cover for The New Yorker that works as part of a wider animated story.

Mirror, an animation based on the cover co-produced by The New Yorker and This American Life, created by Chris Ware and John Kuramoto, with interviews and narration by Ira Glass and music by Nico Muhly

New York – In a first for the publication, cartoonist Chris Ware has created a cover for The New Yorker that works as part of a wider animated story.

  • The magazine’s reputation as a platform for contemporary fiction inspired the Mirror cover
  • A soundtrack by Nico Muhly was composed and performed for the cartoon

Chris Ware created a front cover and accompanying animation for The New Yorker inspired by a piece of audio originally broadcast on radio programme This American Life. Mirror is based on a story about a 10-year-old girl who dresses up as Hillary Clinton for Halloween. Her experimentation with make-up leads to a socially awkward moment with her mother.

The short ‘mirrors’ common themes found in Ware’s work, including self-doubt, family and home, and features his signature mix of vivid colours.

Since 1999, Ware has worked on more than 15 covers for The New Yorker and was keen to surprise the magazine’s readership. ‘I hoped our pictures wouldn’t interfere with that ineffable mental dance of the plot but would somehow, like my usual medium of graphic novels, complement it,’ says Ware.

The Big Picture

The New Yorker is a classic title embracing new digital forms of storytelling. Read our Transmedia Futures macrotrend to find out how your brand can thrive in this challenging media landscape.

Discover More Daily Signals
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN