Geo Quests

Nike+ is using AR to re-imagine the sneaker drop

Big Ideas

Nike+ is using AR to re-imagine the sneaker drop

New York – By pointing their camera at particular real-life objects, users of the SNKRS app can buy limited-edition products.

Digital : Fashion : Retail

Big Ideas

Good fortunes

China – A new augmented reality Chinese New Year-themed game enables players to give and receive monetary gifts digitally.

Alipay : Augmented Reality : Hongbao

Design Directions

Snapbots

Snap Inc has launched a series of pop-up phygital vending machines to promote its first physical product.

Snapchat : Revelation Brands : Geo Quests

Big Ideas

Snap them all

North America – Snap Inc is dropping a limited supply of its Spectacles product in random locations across the US using automated vending machines.

Snapchat Spectacles : Geo Quests : Anti-choice Architecture

Big Ideas

Run for it

London – Virgin Active is tapping into the popularity of Pokémon Go with a fun run that takes in local Pokéstops and Pokégyms.

Pokémon Go : Geo Quests : Virgin Active

Phygital park life

News

Phygital park life

Southend-on-Sea – NetPark is a project that layers interactive digital installations over nature.

Net Park : Metal : Geo Quests

Revelation Brands

Macro Trends

Revelation Brands

The digital revolution promised to save us time, but instead we are busier than ever. It promised to broaden our horizons, but left us trapped in a...

Discovery : Chance : Serendipity

Preview: Land’s End

News

Preview: Land’s End

London – The first virtual reality game by the makers of Monument Valley offers a glimpse into the future of VR.

Virtual Reality : Ustwo : Land's End

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