What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Beyond the Map by Google, Rio
Beyond the Map by Google, Rio
Beyond the Map by Google, Rio
Beyond the Map by Google, Rio
Beyond the Map by Google, Rio
On the map
Rio – Google has produced an interactive map of Rio’s favelas to celebrate the launch of Google Arts and Culture.
- Beyond the Map enables users to explore 360-degree panoramas of Rio de Janiero’s favelas
- The favelas are excluded from official maps due to their high levels of crime and notoriety
Beyond the Map places viewers on the back of a motorcycle travelling through Rio de Janeiro that stops at key tourist destinations. Viewers can look around and click on landmarks and photo icons to hear stories from locals, learn more about areas and view images. Viewers can also click through to watch interviews on YouTube.
When the interactive tour reaches the favelas, digital tourists are given a glimpse of the thriving culture present there.
‘Most people only know the favelas through the news – crime, poverty, violence. But that is only a small part of the story,’ says the narrator. ‘The favelas are not simply a place, they are a people.’
The project took two years to create and celebrates the launch of Google Arts and Culture, which enables internet users to explore cultural institutions and art collections from around the world.
The Big Picture :
Google’s Beyond The Map project is another example of how brands are creating a sense of place. Download our free Placemaking Summit Report 2016 to learn why physical space is increasingly important in the digital age.
Most Recent
1
Accessible Retail Market:
Retailers are investing in the accessibility of their physical and digital...
2
Paradox Personas:
Unlike Millennials, Generation Z are swapping self-promotion for...
3
Anti-aspiration Advertising:
Luxury brands are using prosaic moments and everyday people in their...
4
Vibrant Veganism:
Plant-based products are being boldly redefined by creative practitioners...
5
By-product beauty:
Skincare brands are turning waste ingredients into desirable beauty products...
6
Algorithms are rewiring our tastebuds:
Alon Chen, CEO and co-founder of Tastewise, on how the food intelligence...
7
Refashioning charity retail:
Julie Neeve, project manager of new store formats at Oxfam, on the perks of...
8
It’s time for brands to face the end:
Strategist Gianfranco Chicco and designer Joana Casaca Lemos explore how...
9
Bio-bottles:
As consumers become more knowledgeable about their waste, bottled drinks...
10
Certified Supplements Market:
With consumers challenging supplements brands to provide science-backed...
11
Staycation Market:
With carbon emissions at the forefront of travellers’ minds, a resurgence of...
12
Can music cut through the red tape of pharma?:
Sound branding could help traditionally-silent pharmaceutical brands to cut...
13
Key themes from Techfestival 2019:
From citizens reclaiming data to positive endings, this year’s event was a...
14
Bio-positive Beauty:
Consumers are demanding short, traceable supply chains and condensed...
15