Beyond the Map by Google, Rio Beyond the Map by Google, Rio
Beyond the Map by Google, Rio Beyond the Map by Google, Rio
Beyond the Map by Google, Rio Beyond the Map by Google, Rio
Beyond the Map by Google, Rio Beyond the Map by Google, Rio
Beyond the Map by Google, Rio Beyond the Map by Google, Rio

On the map

10 : 08 : 2016 Google Maps : 2016 Olympic Games : Placemaking

Rio – Google has produced an interactive map of Rio’s favelas to celebrate the launch of Google Arts and Culture.

  • Beyond the Map enables users to explore 360-degree panoramas of Rio de Janiero’s favelas
  • The favelas are excluded from official maps due to their high levels of crime and notoriety

Beyond the Map places viewers on the back of a motorcycle travelling through Rio de Janeiro that stops at key tourist destinations. Viewers can look around and click on landmarks and photo icons to hear stories from locals, learn more about areas and view images. Viewers can also click through to watch interviews on YouTube.

When the interactive tour reaches the favelas, digital tourists are given a glimpse of the thriving culture present there.

‘Most people only know the favelas through the news – crime, poverty, violence. But that is only a small part of the story,’ says the narrator. ‘The favelas are not simply a place, they are a people.’

The project took two years to create and celebrates the launch of Google Arts and Culture, which enables internet users to explore cultural institutions and art collections from around the world.

The Big Picture :

Google’s Beyond The Map project is another example of how brands are creating a sense of place. Download our free Placemaking Summit Report 2016 to learn why physical space is increasingly important in the digital age.

Discover More Daily Signals
Mantle borrows transplant-grade science for next-gen serum

Daily Signals

Mantle borrows transplant-grade science for next-gen serum

Swedish skincare brand Mantle is pushing medi-beauty into new territory with The Organ Essence, a serum that borrows its core actives from the pres...
Beauty : Science : Health
New study finds week-long digital detoxes improve youth mental health

Daily Signals

New study finds week-long digital detoxes improve youth mental health

A study published in JAMA Network Open in November 2025 suggests that taking a break from social media could deliver measurable mental health benef...
Technology : Youth : Social Media
Stat: Africa leads the AI adoption race for business

Daily Signals

Stat: Africa leads the AI adoption race for business

Africa is emerging as a frontrunner in workplace AI adoption, with 64% of workers reporting usage in the past year – well above the global average ...
Artificial Intelligence : Work : Statistic
Oloris transforms scent into a multi-sensory experience

Daily Signals

Oloris transforms scent into a multi-sensory experience

A new prototype from Pitch Studios, a creative agency based between London and Amsterdam, and Gentle Systems, an engineering studio in Berlin, is r...
Design : Technology : Fragrance
Stat: K-pop’s global popularity shows no signs of slowing

Daily Signals

Stat: K-pop’s global popularity shows no signs of slowing

K-pop’s transformation from a regional music scene into a global cultural force is now reflected in public awareness worldwide.
K-pop : Pop Culture : Statistic
How Clove is winning over healthcare workers with playful food collaborations

Daily Signals

How Clove is winning over healthcare workers with playful food collaborations

Clove, a functional footwear brand for healthcare workers, is using whimsical collaborations with unexpected food brands to stand out and breathe n...
Fashion : Healthcare : Collaboration
How artists KAWS’ 32m sculpture taps into the Awe Economy

Daily Signals

How artists KAWS’ 32m sculpture taps into the Awe Economy

The latest iteration of artist KAWS’ global public art series has landed on the Mina Zayed Waterfront as part of Abu Dhabi’s city-wide The Light Co...
Architecture : Sculpture : Art And Design
Jo Malone London launches AI-powered Scent Adviser

Daily Signals

Jo Malone London launches AI-powered Scent Adviser

Fragrance brand Jo Malone London has unveiled the Scent Adviser, an AI-powered digital tool designed to bring the brand’s signature in-store fragra...
Fragrance : Techonology : Artificial Intelligence
Strava’s 2025 trends show Gen Z activity fuelled by racing

Daily Signals

Strava’s 2025 trends show Gen Z activity fuelled by racing

Recent data from exercise-tracking tool Strava’s 12th annual Year In Sport report reveals a clear generational shift in exercise motivation; Gen Z ...
Generations : Competition : Exercise
Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Daily Signals

Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Mask Architects has revealed Solaris, a concept motorcycle that generates its own power through an integrated solar system, eliminating the need fo...
Mobility : Motorcycle : Solar Power
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN