Beyond the Map by Google, Rio Beyond the Map by Google, Rio
Beyond the Map by Google, Rio Beyond the Map by Google, Rio
Beyond the Map by Google, Rio Beyond the Map by Google, Rio
Beyond the Map by Google, Rio Beyond the Map by Google, Rio
Beyond the Map by Google, Rio Beyond the Map by Google, Rio

On the map

10 : 08 : 2016 Google Maps : 2016 Olympic Games : Placemaking

Rio – Google has produced an interactive map of Rio’s favelas to celebrate the launch of Google Arts and Culture.

  • Beyond the Map enables users to explore 360-degree panoramas of Rio de Janiero’s favelas
  • The favelas are excluded from official maps due to their high levels of crime and notoriety

Beyond the Map places viewers on the back of a motorcycle travelling through Rio de Janeiro that stops at key tourist destinations. Viewers can look around and click on landmarks and photo icons to hear stories from locals, learn more about areas and view images. Viewers can also click through to watch interviews on YouTube.

When the interactive tour reaches the favelas, digital tourists are given a glimpse of the thriving culture present there.

‘Most people only know the favelas through the news – crime, poverty, violence. But that is only a small part of the story,’ says the narrator. ‘The favelas are not simply a place, they are a people.’

The project took two years to create and celebrates the launch of Google Arts and Culture, which enables internet users to explore cultural institutions and art collections from around the world.

The Big Picture :

Google’s Beyond The Map project is another example of how brands are creating a sense of place. Download our free Placemaking Summit Report 2016 to learn why physical space is increasingly important in the digital age.

Discover More Daily Signals
Fujifilm turns instant photography into a creative time tool

Daily Signals

Fujifilm turns instant photography into a creative time tool

Fujifilm has unveiled the instax mini Evo Cinema, a new hybrid instant camera set to launch on 30 January 2026.
The Time Economy : Technology : Physical-digital
Nvidia ACE drives adaptive storytelling with AI characters

Daily Signals

Nvidia ACE drives adaptive storytelling with AI characters

Nvidia is taking non-playable characters (NPCs) beyond predictable behaviour with Nvidia ACE, a platform that lets them respond naturally to player...
Gaming : Entertainment : Artificial Intelligence
Stat: India’s consumers lead spending and economic confidence across APAC

Daily Signals

Stat: India’s consumers lead spending and economic confidence across APAC

According to a new report from McKinsey & Co, while consumer sentiment across Asia-Pacific remains stable but selective, India is emerging as a...
Retail : Consumer Behaviour : Statistic
.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

Daily Signals

.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

European deep tech start-up .lumen has won the CTA Foundation Pitch Competition for Accessibility at CES 2026, receiving a £7,420 ($10,000,€8,550) ...
CES : Technology : Accessibility
The Luminaire turns curated luxury travel into a giftable object

Daily Signals

The Luminaire turns curated luxury travel into a giftable object

Luxury travel company The Luminaire has launched a new range of Experience Cards priced at up to £10,000 ($13,480, €11,530), offering a curated alt...
Travel : Luxury : Gifting
Stat: How cultural relevance is shaping Africa’s gaming market

Daily Signals

Stat: How cultural relevance is shaping Africa’s gaming market

More than half of African gamers say cultural relevance plays an important role in the games they choose, with a similar proportion wanting to see ...
Gaming : Technology : Statistic
Lego’s screen-free Smart Play tests boundaries of tech and imagination

Daily Signals

Lego’s screen-free Smart Play tests boundaries of tech and imagination

At CES 2026, Lego unveiled Smart Play, a connected system that transforms its physical bricks into responsive play experiences using light, sound a...
CES : Technology : Entertainment
Vibram turns barefoot training into mindful movement

Daily Signals

Vibram turns barefoot training into mindful movement

Vibram is expanding its minimalist footwear line with the launch of the FiveFingers V-Soul Foot Map, a women’s model designed for weightlifting and...
Fashion : Footwear : Health & Wellness
Stat: Only one in four Americans act on weight loss

Daily Signals

Stat: Only one in four Americans act on weight loss

New data underscores a persistent challenge for the US fitness and wellness market: motivation remains high, but sustained action does not fol...
Health And Wellness : Obesity : Statistic
L’Oréal shines a light on next-generation beauty tech at CES

Daily Signals

L’Oréal shines a light on next-generation beauty tech at CES

At The Consumer Electronic Show (CES) 2026 in Las Vegas, multinational beauty brand L’Oréal unveiled two light-powered beauty innovations
Beauty : Technology : CES
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN