Global – Ecological consciousness is inspiring new products that feed back to their sources in a cycle of regeneration.
In the spirit of Whole-system Thinking, people are recognising that although consumption is part of our ecological problem, it can also be the solution. Brands are creating products that paradoxically invite customers to consume seemingly finite sources in order to regenerate those sources. Patagonia Provisions’ Wild Buffalo Jerky, for example, is made from free-roaming bison that are an essential part of the grasslands eco-system in the US.
In Brazil, where irresponsible production of cacao has led to rapid deforestation, new brand Harper Macaw is creating sustainable chocolate farming practices that facilitate biodiversity and help restore the rainforest.