Football

Foresight Friday: Simar Deol, foresight analyst

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.

Foresight : Foresight Friday : Blokette

Gen Z in Australia

Behaviours

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...

Australia : Gen Z : Loneliness

Louis Vuitton sends football boots down the runway for 2025

News

Louis Vuitton sends football boots down the runway for 2025

Louis Vuitton has found inspiration in the football world for its spring/summer 2025 collection.

Fashion : Football : Louis Vuitton

Kopparberg launches UPF40 football shirts to promote sun safety during Euros

News

Kopparberg launches UPF40 football shirts to promote sun safety during Euros

As the UEFA European Football Championship approaches, Kopparberg is tackling sun safety with the launch of UPF40 football shirts.

SPF : Advertising & Branding : Alcohol

Heinz and Kappa honour Italy’s game day sandwich-makers

News

Heinz and Kappa honour Italy’s game day sandwich-makers

In collaboration with sportswear brand Kappa, Heinz has launched a football kit celebrating the unsung heroes of game days – Italy’s sandwich-maker...

Advertising & Branding : Food : Sports & Leisure

Stat: Football fandom has finally crossed the Atlantic

News

Stat: Football fandom has finally crossed the Atlantic

Private equity firm The Chernin Group (TCG) has invested £30.2m ($38.5m, €35.5m) in Classic Football Shirts, a British company selling authentic fo...

Sport : Fashion : Retail

Stat: Sporting events are boosting travel among Millennials and Gen Z

News

Stat: Sporting events are boosting travel among Millennials and Gen Z

In its new 2024 Global Travel Trends Report American Express highlights how sporting events are one of the nascent drivers of the travel industry.

Sports : Travel Trends : Youth

Stat: FootballCo explores shifting fan preferences in global football

News

Stat: FootballCo explores shifting fan preferences in global football

New research from FootballCo reveals that a surge in young player-over-club fans is reshaping traditional football landscapes.

Sports : Youth : Entertainment

Web Summit Lisbon 2023: AI Futures

Big Ideas

Web Summit Lisbon 2023: AI Futures

As the world’s biggest tech conference, Web Summit Lisbon 2023 had no choice but to dedicate much of its schedule to artificial intelligence – incl...

AI : Technology : Football

Itaú turns to AI to bring fictional women football players to life

News

Itaú turns to AI to bring fictional women football players to life

In a campaign released in August 2023 entitled Mas Que Una Copa (more than a cup), financial services firm Itaú has revealed the faces of women foo...

AI : Football : Brazil

Estée Lauder teams up with Manchester United to tap into Asia’s male beauty market

News

Estée Lauder teams up with Manchester United to tap into Asia’s male beauty market

Beauty and skincare behemoth Estée Lauder announced an exclusive partnership with Manchester United in July 2023 to tap into the club’s fanbase in ...

China : Beauty : Football

Prada joins China’s women’s national football team as official partner

News

Prada joins China’s women’s national football team as official partner

To celebrate the 2023 FIFA Women’s World Cup, Italian fashion house Prada has joined forces with China’s women’s national football team as an offic...

Fashion : Luxury : Football

Study reveals football boots are not designed for women

News

Study reveals football boots are not designed for women

The European Club Association (ECA) unveiled a pioneering research project in June 2023 to develop football boots specifically designed for women.

Sport : Football Boot : Football

Stat: Sports’ future is hand-held due to Gen Z’s consumption habits

News

Stat: Sports’ future is hand-held due to Gen Z’s consumption habits

A new study from OnePoll commissioned by Vizrt on Gen Z as sports fans shows that the young generation are engaging with sport content in new ways.

Sports : Sport : Social Media Communities

Pantone’s creative take on the LGBTQ+ flag for the World Cup

News

Pantone’s creative take on the LGBTQ+ flag for the World Cup

In light of the controversy-ridden FIFA World Cup in Qatar, Pantone has created an all-white alteration to the LGBTQ+ rainbow flag, where Pantone c...

Society : Design : Sports & Leisure

Five Innovators Empowering Football Activism

Big Ideas

Five Innovators Empowering Football Activism

With the 2022 FIFA World Cup under way, change-makers are using football as a platform for protest and progress.

Youth : Sports & Leisure : Society

News

These football cards profile Qatar’s fateful migrant workers

With excitement building about the FIFA World Cup, citizen-funded journalism platform Blankspot is working to raise awareness of its lesser-known, ...

Society : Health & Wellness : Architecture

This football campaign scores for English women

News

This football campaign scores for English women

With the UEFA Women’s Euro tournament kicking off in summer 2022, a new campaign is elevating the women players and fans that bring the championshi...

Sports & Leisure : Society : Media & Entertainment

Hyundai promotes sustainability goals ahead of World Cup

News

Hyundai promotes sustainability goals ahead of World Cup

As the 2022 FIFA World Cup approaches, automobile brand Hyundai is launching a sustainability campaign that reminds viewers and fans that the real ...

Sustainability : Advertising And Branding : Society

Qatar’s flexible stadium is a nod to sustainable sports futures

News

Qatar’s flexible stadium is a nod to sustainable sports futures

Responding to the commonly unsustainable nature of large sporting venues, Qatar has unveiled a demountable stadium ahead of the FIFA 2022 World Cup.

Architecture : Sustainability : Modular Design

This campaign champions football’s diverse history

News

This campaign champions football’s diverse history

London’s Migration Museum is drawing attention to the diverse backgrounds of professional footballers through an awareness-building campaign.

Society : Design : Football

How football can kick luxury brands into shape

Viewpoints

How football can kick luxury brands into shape

False 9 is on a mission to elevate and promote the modern football player and club – with a close eye on luxury brands.

Luxury : Sport : Advertising

Thought-starter: How are women revolutionising football?

News

Thought-starter: How are women revolutionising football?

Nicolas Bastide, event logistics project lead at the Local Organising Committee for the FIFA Women’s World Cup France 2019, on the major brand and ...

Leisure : Sport : Female Futures

Women’s football revolution

Viewpoints

Women’s football revolution

Nicolas Bastide, from the FIFA Women’s World Cup France 2019 Local Organising Committee, on brand and audience opportunities in women’s football.

Sport : Female Futures : Media

Stat: The big opportunity in football sponsorship

News

Stat: The big opportunity in football sponsorship

Football has confirmed its status as the world’s biggest sport, according to a study by Nielsen.

Fashion : Retail : Leisure

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