London – LS:N Global yesterday (10 October) presented The Co-commerce Revolution – our biggest Trend Briefing yet – to a packed house of delegates from all sectors of the lifestyle industries.
Representatives joined LS:N Global from some of the biggest names in media, retail, food and beverages, and more – including Sony, Selfridges, Disney, Bacardi, Burberry, News International, Louis Vuitton UK, Philips, and Marks & Spencer, to name just a few.
The Briefing, at Kings Place in London, began with a snapshot from The Future Laboratory’s latest UK Consumer Attitudes Audit from the Future Poll team, our biannual look at what is new and next and driving consumer thinking.
LS:N Global revealed three major new trends driving The Co-commerce Revolution – Symbiotic Branding, Faction Marketing and the New Emerging Affluents.
Collaboration is no longer optional for brands that want to stay at the leading edge of commerce. Brand-jackers, Space-squatters and Brandalists are becoming the new norms in branding. Read our Symbiotic Branding macrotrend for more.
In an age when even authenticity can seem inauthentic, brands are blending fact and fiction to create hybrid narrative brandscapes. For more, read our Faction Marketing macrotrend.
As the next billion middle-class consumers start spending on what they want not just on what they need, brands are waking up to a new world in which frugal innovation and micro-retail are driving commerce. Read our New Emerging Affluents macrotrend for more insights.
Clients who missed out on the Trend Briefing Autumn/Winter 2012 Dossier at our pop-up shop can now buy a copy through The Future Laboratory online shop.
The event was a resounding success. We will be posting more photos shortly on our Facebook page.