A new business era: The Co-commerce Revolution

10 : 10 : 2012 Developing Economies : Fact : Middle-class

London – LS:N Global yesterday (10 October) presented The Co-commerce Revolution – our biggest Trend Briefing yet – to a packed house of delegates from all sectors of the lifestyle industries.

LS:N Global AW Trend Briefing LS:N Global AW Trend Briefing
LS:N Global AW Trend Briefing
LS:N Global AW Trend Briefing
LS:N Global AW Trend Briefing LS:N Global AW Trend Briefing
LS:N Global AW Trend Briefing LS:N Global AW Trend Briefing
LS:N Global AW Trend Briefing LS:N Global AW Trend Briefing
LS:N Global AW Trend Briefing LS:N Global AW Trend Briefing
LS:N Global AW Trend Briefing LS:N Global AW Trend Briefing
LS:N Global AW Trend Briefing LS:N Global AW Trend Briefing
LS:N Global photobooth LS:N Global photobooth
LS:N Global photobooth LS:N Global photobooth
LS:N Global photobooth LS:N Global photobooth
LS:N Global photobooth LS:N Global photobooth

Representatives joined LS:N Global from some of the biggest names in media, retail, food and beverages, and more – including Sony, Selfridges, Disney, Bacardi, Burberry, News International, Louis Vuitton UK, Philips, and Marks & Spencer, to name just a few.

The Briefing, at Kings Place in London, began with a snapshot from The Future Laboratory’s latest UK Consumer Attitudes Audit from the Future Poll team, our biannual look at what is new and next and driving consumer thinking.

LS:N Global revealed three major new trends driving The Co-commerce Revolution – Symbiotic Branding, Faction Marketing and the New Emerging Affluents.

Collaboration is no longer optional for brands that want to stay at the leading edge of commerce. Brand-jackers, Space-squatters and Brandalists are becoming the new norms in branding. Read our Symbiotic Branding macrotrend for more.

In an age when even authenticity can seem inauthentic, brands are blending fact and fiction to create hybrid narrative brandscapes. For more, read our Faction Marketing macrotrend.

As the next billion middle-class consumers start spending on what they want not just on what they need, brands are waking up to a new world in which frugal innovation and micro-retail are driving commerce. Read our New Emerging Affluents macrotrend for more insights.

Clients who missed out on the Trend Briefing Autumn/Winter 2012 Dossier at our pop-up shop can now buy a copy through The Future Laboratory online shop.

The event was a resounding success. We will be posting more photos shortly on our Facebook page.

You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more