Faction Marketing

16 : 09 : 2012 Fact : Fiction : Fake

Desensitised to authenticity, and spoiled by the know-everything, see-everything transparency culture of the web, consumers are once more suspending their disbelief and seizing on a new wave of narrative brandscapes, back stories and fairy tales, which, by blurring the real with the fake, take on a life of their own.

Faction Marketing

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