Toca TV by Toca Boca, Sweden Toca TV by Toca Boca, Sweden
Toca TV by Toca Boca, Sweden Toca TV by Toca Boca, Sweden
Toca TV by Toca Boca, Sweden Toca TV by Toca Boca, Sweden

Tiny tot tv

11 : 10 : 2016 Toca Boca : Video Streaming : Gen I

Stockholm – Children’s app-maker Toca Boca has expanded its remit with a new video streaming service.

  • Toca TV will feature characters from the apps in its own shows as well as third-party content
  • Toca Boca aims to offer an ad-free alternative to YouTube

Toca TV will offer its own content featuring characters from its apps as well as vetting children-appropriated content from the web.

In addition to streaming shows, it will also enable users to record their own videos and use animated filters to create their own shows, all stored locally. ‘Toca TV will be a place where kids not only get inspired by great content, but can also expand their creativity through play and video,’ J Milligan, head of Toca TV, told TechCrunch.

Toca TV will be available for a monthly fee of £4.49 and will be advertising-free, another point differentiating it from YouTube Kids, which has received complaints from consumer advocacy groups about its advertising. ‘Being completely free of legacy gives us the freedom to approach video from a completely new perspective,’ says Milligan.

The Big Picture

Younger and younger consumers are turning to streaming services over traditional broadcast programming. For more on the habits of this digitally native group, see our Generation I tribe.

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