Infinite Arcade by Tinybop, New York Infinite Arcade by Tinybop, New York
Infinite Arcade by Tinybop, New York Infinite Arcade by Tinybop, New York
Infinite Arcade by Tinybop, New York Infinite Arcade by Tinybop, New York
Infinite Arcade by Tinybop, New York Infinite Arcade by Tinybop, New York

Ground-zero gaming

10 : 05 : 2016 Tinybop : Infinite Arcade : Gaming

New York – Infinite Arcade is a children’s game that can be built and rebuilt from each player’s imagination.

  • The game was developed by Tinybop, a Brooklyn-based studio that specialises in family-friendly apps
  • This is the fourth in Tinybop’s Digital Toys series of open-ended games that let players become creators

Infinite Arcade encourages children to become game designers and create their own worlds, based on five classic arcade formats including platform, pinball and maze. A toolkit and a simple drag-and-drop interface helps children to build their world, from the terrain to the soundtrack to the obstacles and enemies that need to be overcome.

Once the game has been built the players are free to explore with a host of customisable characters, including a floating eyeball called Jellyclops and Chomper, a green, razor-toothed monster. ‘We wanted to give kids enough open-ended pieces so that they can map their imagination onto them,’ says Tinybop founder Raul Gutierrez.

The Big Picture

Born between 2000 and 2010, members of Generation I are digital natives who expect the same level of customisation and personalisation they experience online in the physical world as well.

Discover More Daily Signals
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN