London – A new hairdressing salon has opened in Soho that taps into the idea of social beauty. Designed by JaK Studio, the space was designed to encourage interaction between clients, with people sitting around a central table rather than in a line facing a mirror, as is customary in most salons. Each customer is also provided with a bespoke jewellery box where they can keep jewellery safe and charge their personal devices.
‘Salon 64 reinvigorates the salon world by taking a classic concept and combining it with modern materials, acknowledging that we socialise through shared experiences,’ says Jacob Low, founding partner of JaK Studio. ‘The design is tailored around this concept.’
Brands such as Salon 64 and Wah Nails demonstrate the importance of community to beauty consumers by creating spaces that nurture social interaction.