Trust

Cracking the Algorithm Code

Viewpoints

Cracking the Algorithm Code

As the seemingly omnipresent power of global tech giants reaches new levels, a revaluation of individual liberty and agency is underway.  

Algorithms : Big Data : Technology

Stat: Public trust in AI is sinking across the board

News

Stat: Public trust in AI is sinking across the board

A recent report from global communications firm Edelman reveals a significant trust gap in artificial intelligence (AI) technologies.

AI : Technology : Trust

Stat: Edelman Trust Barometer 2024 reveals trust paradox amid rapid innovation

News

Stat: Edelman Trust Barometer 2024 reveals trust paradox amid rapid innovation

The 2024 Edelman Trust Barometer, a survey of 32,000 respondents across 28 countries conducted in November 2023, has highlighted a perplexing socie...

Trust : Finance : Brands

Stat: Broadcast news still considered most trustworthy news source in US

News

Stat: Broadcast news still considered most trustworthy news source in US

A declining interest in news and a surge in video streaming subscriptions have reshaped consumer habits, according to decision intelligence company...

Media : Entertainment : Fake News

Stat: Businesses must step up where governments are failing

News

Stat: Businesses must step up where governments are failing

Many consumers are expecting more from businesses, as governments and the media are failing to meet societal expectations.

Stat : Stats : Statistic

Stat: Misinformation remains a concern for US citizens

News

Stat: Misinformation remains a concern for US citizens

US citizens are uneasy about the increase of false information online, particularly what is posted on social media.

Stat : Society : Social Media

Canon’s photo Truthmark combats fake news

News

Canon’s photo Truthmark combats fake news

The Truthmark initiative aims to tackle press imagery from being co-opted for fake news.

Media : Photography : Technology

Stat: Employers are most-trusted during Covid-19

News

Stat: Employers are most-trusted during Covid-19

Across Germany, Brazil, Japan and the US, respondents considered employers the most trustworthy.

Covid-19 : Workplace : Media

TikTok opens doors to its moderation practices

News

TikTok opens doors to its moderation practices

Short-form video platform TikTok is building a Transparency Centre to continually improve its content moderation practices.

Transparency : Media : Entertainment

Stat: Gen Z struggle to find beauty influencers they trust

News

Stat: Gen Z struggle to find beauty influencers they trust

Research shows that Generation Z in the US are more likely than older generations to struggle to identify beauty influencers they can trust.

Beauty : Digital : Social Media

Should brands open-source their data to remove AI bias?

Viewpoints

Should brands open-source their data to remove AI bias?

Why opening up your business to a competitor's AI may help future-proof your products and services.

Technology : Digital : Civic Brands

Voice Retail Market

Markets

Voice Retail Market

As voice-enabled devices continue to enter our homes, and consumers become increasingly comfortable with the idea of talking to machines, retaile...

Retail : Technology : Digital

The attitudes of US high-net-worth individuals are changing

Big Ideas

The attitudes of US high-net-worth individuals are changing

US – A new study highlights the differences between generations when it comes to investing, relationships and philanthropy.

Finance : Luxury : Culture

Photo-verification start-up provides peace of mind

Big Ideas

Photo-verification start-up provides peace of mind

US – Some 93% of Americans suspect images they view online have been edited, according to a survey commissioned by Truepic.

Digital : Technology : Media

Big Ideas

Beauty companies need to do more to foster brand transparency

UK – Consumer trust is low in this sector, according to a new report by Mintel.

Beauty : Branding : Advertising

The real value of personal data

Viewpoints

The real value of personal data

Nicholas Oliver explains why it is vital that consumers take back control of their information.

Privacy : Trust : Big Data

Preview: Veritas Media

News

Preview: Veritas Media

Global – Consumers are hungry for media content they can trust to give them an accurate analysis of current affairs.

Civic Brands : Media : Digital

Micro Trends

Veritas Media

With the rise of fake news, post-truth politics and alternative facts, consumers are hungry for media content they can trust.

Civic Brands : Media : Fake News

Platform for truth

Big Ideas

Platform for truth

US – Wikipedia co-founder Jimmy Wales has launched a news website that aims to provide quality news that readers can trust.

Civic Brands : Journalism : The Dislocated World

Advertising on voice-activated devices

Viewpoints

Advertising on voice-activated devices

Gilad Rosner explores the consent and privacy issues surrounding advertising on platforms such as Google Home.

Google Home : IoT : Privacy

Big Ideas

Maker’s mark

Global – Made in Germany is the world’s favourite label, according to a new report by Statista.

Civic Brands : Germany : The Dislocated World

Monotype: Beyond Authenticity

Viewpoints

Monotype: Beyond Authenticity

The type foundry on winning consumer trust through co-creation, transparency and typography.

Monotype : Trust : Typography

See-through salaries

Big Ideas

See-through salaries

US – Know Your Worth is a new online tool that empowers employees to recognise if they are being underpaid.

Workplace Futures : Glassdoor : Know Your Worth

Orla Delargy: Leon

Viewpoints

Orla Delargy: Leon

The importance of trust and winning back unhappy customers.

Leon : Trust : Festival Of Marketing

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