Asos

ASOS targets TikTokers with AR challenge

News

ASOS targets TikTokers with AR challenge

The retailer is teaming up with TikTok on a three-week takeover encouraging users to take part in a branded challenge.

Fashion : Retail : TikTok

ASOS launches a virtual catwalk in AR

News

ASOS launches a virtual catwalk in AR

Customers will be able to view items of clothing in augmented reality before making a purchase.

Fashion : Digital : Technology

Retailers plan to blacklist repeat returners

News

Retailers plan to blacklist repeat returners

A number of retailers are taking steps to curb the rise of shoppers who regularly buy, wear and return clothes in bulk.

Fashion : Retail : Returns

Collusion spotlights British youth culture

News

Collusion spotlights British youth culture

The new fashion brand by ASOS has launched a national campaign featuring 100 young people from around the UK.

Fashion : Youth : Culture

News

ASOS launches a new Generation-Z focused brand

The new label, Collusion, is aimed at consumers who are coming of age and will be built around the twin pillars of gender fluidity and affordability.

Fashion : Retail : Gender Fluidity

Fashion Futures 2017: Current Anxieties

Markets

Fashion Futures 2017: Current Anxieties

On the surface, the fashion industry’s global impact shows no sign of waning. But look away from the catwalks and you’ll discover an industry str...

Fashion : Apparel : Sustainability

Big Ideas

Go deeper

London – UK retailers have to ‘go deeper’ when tapping into foreign markets, according to a new study by OC&C Strategy Consultants.

OC&C Strategy Consultants : E-commerce : Cracking The World’s Largest E-commerce Markets

ASOS unveils online personal stylist platform

Big Ideas

ASOS unveils online personal stylist platform

Retail e-commerce brand ASOS has launched a personal stylist service, introducing customers to a range of different outfits to match any personality.

Asos : Personal Stylist : Transmedia Futures

Pick and mix: Music video where viewers can pick the outfits

News

Pick and mix: Music video where viewers can pick the outfits

London – Online retailer ASOS has collaborated with girl band JUCE for an interactive YouTube video enabling viewers to pick the colours of th...

Asos : YouTube : Transmedia Music Videos

D&AD New Blood Awards 2014

Big Ideas

D&AD New Blood Awards 2014

Renowned within the global creative community as a hot bed for young talent, the annual New Blood awards organised by D&AD showcase the emerging ...

D&AD : New Blood Awards 2014 : Asos

Brands attract little notice on Pinterest

Big Ideas

Brands attract little notice on Pinterest

A new study found that only 27% of active US Pinterest users follow any brands on the platform.

Pinterest : E-commerce : Social Media Platform

ASOS launches social shopping micro-site

Big Ideas

ASOS launches social shopping micro-site

ASOS unveils As Seen on Me, a micro-site dedicated to social commerce.

Asos : As Seen On Me : Instagram

Peter Marsden: Online tailoring for China

Viewpoints

Peter Marsden: Online tailoring for China

Peter Marsden, ASOS chief information officer, explains how to create a retail website for Chinese consumers.

Asos : China : Retail Week Live

Click-and-collect retail on the rise in UK

Big Ideas

Click-and-collect retail on the rise in UK

Click-and-collect is set to become more commonplace in the UK, as several retailers sign up to offer the service.

Click-and-collect : Retail : Phygital

ASOS pulls All Nighter with global online party

Big Ideas

ASOS pulls All Nighter with global online party

ASOS pulls All Nighter with global online party

Interactive : Rooms : Jessie Ware

Re-commerce fashion sites to rival eBay in 2013

Markets

Re-commerce fashion sites to rival eBay in 2013

UK, US – Over nearly 20 years, eBay has been at the forefront of the re-commerce market as consumers discovered that re-selling their possessions h...

EBay : Covetique : Asos

Retail Week Live 2013: Preview

Big Ideas

Retail Week Live 2013: Preview

UK - The future of the high street, property, store formats and omni-channel retail are key themes at this year’s Retail Week Live conference, to b...

Retail : Multi-channel Retail : Preview

Mega-brands and fashion start-up boost Brazilian e-commerce

Big Ideas

Mega-brands and fashion start-up boost Brazilian e-commerce

Mega-brands and fashion start-up boost Brazilian e-commerce

São Paulo : Amazon : Google

Decoded Fashion: Part 2

Big Ideas

Decoded Fashion: Part 2

London – Personalisation and shoppable video content were the highlight creative digital strategies discussed at the Decoded Fashion event, he...

Google : Video : Personalisation

Decoded Fashion: Part 1

Big Ideas

Decoded Fashion: Part 1

London – Digital strategy in the fashion industry was the focus at this month’s Decoded Fashion event. This was the first time that the techno...

Google : LFW : Topshop

Click to buy: YouTube rolls out shoppable videos

News

Click to buy: YouTube rolls out shoppable videos

Click to buy: YouTube rolls out shoppable videos

Target : Falling For You : Annotations

Screen test: ASOS presents a new retail model

News

Screen test: ASOS presents a new retail model

Screen test: ASOS presents a new retail model

Advertising : Advertizing : Ads

World Retail Congress 2012: Overview

Big Ideas

World Retail Congress 2012: Overview

London – This year’s World Retail Congress was buzzing with retailers saying they are embracing change and the new omni-channel world. Other retail...

London : WRC : High Street

World Retail Congress preview

Big Ideas

World Retail Congress preview

London – Omni-channel shopping and data-tracking for insight into consumer behaviour will be the focus of this year’s World Retail Congress (WRC) i...

J Crew : Omni Channel : CBRE

Shoppable Videos

Micro Trends

Shoppable Videos

International – Fashion brands and retailers are buying into the shoppable video format as v-commerce becomes more popular, and looks set to become...

V-Commerce : Video Sharing : Future Media

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