São Paulo

Microbrewing in Brazil

Markets

Microbrewing in Brazil

Already established in the US and Europe, microbreweries are now on the rise in Brazil, although challenges lie ahead.

Brazil : Microbreweries : Craft Beer

Unilever urges consumers to trade waste bottles for phone credit

Big Ideas

Unilever urges consumers to trade waste bottles for phone credit

To promote the launch of its Seda Recarga Natural line of shampoo, Unilever built a machine that encourages Brazilian commuters to trade used bot...

Brazil : Ethical Consumption : Vending Machine

Big Ideas

Brazilian fashion brand brings the Facebook ‘like’ to printed page

Brazilian fast fashion brand C&A has launched a new interactive advertising campaign that enables consumers to ‘like’ products on Facebook throug...

Brazil : C&A : Advertising

Design Directions

Eruptia

Designers are relinquishing control over the final look of their work by adopting experimental production processes that result in a broken, cracke...

Cracked : James Shaw : Still Life

Brazilian luxurians

Markets

Brazilian luxurians

Promotion to the Premier League of luxury beckons for Brazil as it prepares to host the 2014 World Cup and the 2016 Olympic Games.

Brazil : 2014 World Cup : 2016 Olympics

Sonic Landscapes

Design Directions

Sonic Landscapes

Furniture and product designers are using the science of sound to inform a bold new aesthetic.

Sound : Science : Digi-Tactile

Mega-brands and fashion start-up boost Brazilian e-commerce

Big Ideas

Mega-brands and fashion start-up boost Brazilian e-commerce

Mega-brands and fashion start-up boost Brazilian e-commerce

São Paulo : Amazon : Google

Economic growth slows in Brazil in third quarter

Big Ideas

Economic growth slows in Brazil in third quarter

Economic growth slows in Brazil in third quarter

Brazil : São Paulo : India

US beer-lovers set for a taste of the Amazon

Big Ideas

US beer-lovers set for a taste of the Amazon

US beer-lovers set for a taste of the Amazon

Brazil : São Paulo : Craft Brew

Brazil’s New Emerging Affluents

Communities

Brazil’s New Emerging Affluents

Hard-working, fun-loving, mall-shopping and quality-conscious, Brazil’s New Emerging Affluents are getting the most out of their economy’...

Brazil : São Paulo : Facebook

São Paulo Safari

Micro Trends

São Paulo Safari

The most important city in the largest country in Latin America is buzzing with energy.

São Paulo : Butcher's Market : Lions Nightclub

Brazil's middle class adds gloss to beauty market

Big Ideas

Brazil's middle class adds gloss to beauty market

Brazil’s middle class adds gloss to beauty market

Brazil : New Emerging Affluents : São Paulo

Retail Analysis: High service for high-spending C-class at JK Iguatemi

Big Ideas

Retail Analysis: High service for high-spending C-class at JK Iguatemi

Retail Analysis: High service for high-spending C-class at JK Iguatemi

JK Iguatemi : São Paulo : Mall

Local art: A showcase for modern Brazilian design

News

Local art: A showcase for modern Brazilian design

Local art: A showcase for modern Brazilian design

Design : Creative : Economy

Global picture: This Is Now offers a world view

News

Global picture: This Is Now offers a world view

Global picture: This Is Now offers a world view

New York : Time : Social Networks

Secret café: City tea shop is a hidden treasure

News

Secret café: City tea shop is a hidden treasure

Secret café: City tea shop is a hidden treasure

Shopping : Mall : Theatre

Et Voilˆ: Fine dining hits home in S‹o Paulo

News

Et Voilˆ: Fine dining hits home in S‹o Paulo

Et Voilˆ: Fine dining hits home in S‹o Paulo

Food : Voila : St Marche

Recipes on receipt: Tasty ideas for shoppers

News

Recipes on receipt: Tasty ideas for shoppers

Recipes on receipt: Tasty ideas for shoppers

Advertising : Supermarket : Personal Information Economy

Coca-Cola’s cup runneth over with happiness

Big Ideas

Coca-Cola’s cup runneth over with happiness

Coca-Cola’s cup runneth over with happiness

Coca-Cola : Happiness Refill : Brazil

Brazil Travel & Hospitality Market

Markets

Brazil Travel & Hospitality Market

Educated and affluent Brazilian entrepreneurs are hurrying home from across the globe to share in the riches of their booming country. For the firs...

Brazil : Brazilian Justice Ministry : Zarpo

Taken for a ride: The power of social media

News

Taken for a ride: The power of social media

Taken for a ride: The power of social media

Facebook : Brazil : Guarana Antarctica

Emerging Luxury Millennials

Communities

Emerging Luxury Millennials

Well-travelled, online and obsessed with good service, the New Luxury Millennials (NLMs) from China, India and Brazil are the next big spenders. Wi...

Heritage : Home : Social Networks

Hot Luxury: Brazil’s retail potential

Markets

Hot Luxury: Brazil’s retail potential

Retailers and brands were focused on the retail potential of Brazil at the International Herald Tribune (IHT) luxury conference earlier this month ...

IHT : Suzy Menkes : BRICs

News

Cold case: Gigs pop up for tequila brand

Cold case: Gigs pop up for tequila brand

Brazil : Tequila : Cuervo Cold

Hot Luxury: Brazil’s rising consumer demand

Markets

Hot Luxury: Brazil’s rising consumer demand

Brazil is a country waking up to the luxury industry due to rising consumer demand and a rush of international brands keen to expand there, accordi...

IHT : Suzy Menkes : BRICs

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