Cold case: Gigs pop up for tequila brand

Cold case: Gigs pop up for tequila brand

Cold case: Gigs pop up for tequila brand

#4879 / 0

Sao Pãulo – Ad agency Albion has created a campaign for tequila brand Cuervo Cold, with a series of pop-up gigs by the band Ok Go.

The gigs are streamed live on the drink’s website, which broadcasts people who tweet and include #Shotcast. The profile pictures of the people who tweet will then be made into a pixilated video of the band.

This is a great example of a personalised social media campaign. For more on how social media is affecting the ways we interact, read our Future Media Landscapes macrotrend.

Discover More News
Sharing is caring in new Red Baron pizza campaign

News

Sharing is caring in new Red Baron pizza campaign

Pizza brand Red Baron’s new Sharing Leads to More Caring campaign highlights how sharing food can lead to deeper connections and meaningful co...
Food&Drink : Advertising : Boomers
Flynow Aviation to revolutionise transport at Expo 2030 in Riyadh

News

Flynow Aviation to revolutionise transport at Expo 2030 in Riyadh

Flynow Aviation is set to revolutionise transportation at Expo 2030 in Riyadh.
Mobility : Transport : EV
Savor develops CO2 and hydrogen-based butter prototype

News

Savor develops CO2 and hydrogen-based butter prototype

Californian start-up Savor is pioneering a new era in fat production with its agriculture- and animal-free solutions. 
Food&Drink : Sustainability : Health
Stat: Gen Z and Millennials drive demand for dumb technology

News

Stat: Gen Z and Millennials drive demand for dumb technology

A new Morning Consult survey has revealed that 28% of Gen Z adults and 26% of Millennials are interested in ‘dumb phones’ – basic devices without a...
Youth : Technology : Society
Dyson debuts OnTrac noise-cancelling headphones

News

Dyson debuts OnTrac noise-cancelling headphones

Technology giant Dyson has launched its first-ever audio-only product, the OnTrac noise-cancelling headphones. 
Technology : Dyson : Audio
On revolutionises sneaker design with eco-friendly Cloudboom Strike LS

News

On revolutionises sneaker design with eco-friendly Cloudboom Strike LS

Swiss brand On develops innovative new shoe.
Technology : Fashion : Sports
Co-op partners with Walmart to boost online grocery growth

News

Co-op partners with Walmart to boost online grocery growth

Co-op has announced a collaboration with Walmart Commerce Technologies to integrate Store Assist online fulfilment technology, aiming to enhan...
Retail : Co-op : Walmart
Stat: YouTube launches new report on changing behaviours in fandom

News

Stat: YouTube launches new report on changing behaviours in fandom

A new study conducted by the YouTube Culture & Trends team analyses how the nature of fandom has been redefined.
Popculture : Media : Youth
McDonald’s celebrates 50 years in the UK with nostalgic birthday campaign

News

McDonald’s celebrates 50 years in the UK with nostalgic birthday campaign

McDonald’s is celebrating 50 years since its first UK opening with a nostalgic campaign that brings back the joy of childhood birthday parties.
Food : Advertising : Nostalgia
Morrama launches mindful AI tools to support children’s mental health

News

Morrama launches mindful AI tools to support children’s mental health

Design consultancy Morrama has introduced a set of innovative AI tool concepts aimed at supporting children aged six or older to manage emotions, e...
AI : Technology : Youth
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more