In the land of the brand and the media, there have always been kings, ever since media magnate Sumner Redstone declared ‘Content is king!’ way back in the 20th century. Then, as niche-oriented narrowcasting began to challenge mass broadcasting, a new set of rules and a new ruler emerged. As Disney CEO Robert Iger declared at a telecoms show in Las Vegas in 2006: ‘The consumer is king.’
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