Tequila

Spirits Innovations

Markets

Spirits Innovations

From glassless packaging to raicilla, sotol and aquavit, we are likely to see a variety of innovations in the spirits market in 2024 as it weathers...
Sustainability : Food & Drink : Technology
Kendall Jenner’s tequila supports rural communities

News

Kendall Jenner’s tequila supports rural communities

The influencer's tequila company, 818, is supporting the Mexican communities that produce its agave spirits.
Food : Drink : Sustainability
Stat: Global alcohol sector shows signs of recovery

News

Stat: Global alcohol sector shows signs of recovery

The global alcohol market is showing promising signs of recovery after a drop in sales during the pandemic.
Drink : Spirits : Alcohol
Stat: America is the leading market for tequila

News

Stat: America is the leading market for tequila

Tequila and agave-based spirits are one of the fastest-growing drinks categories in the country, according to research from IWSR.
Drink : Spirits : Luxury
Terroir Spirits

Micro Trends

Terroir Spirits

As the spirits market becomes increasingly crowded, new launches are moving away from traditional terroir and ingredients.
Drinks : Spirits : Alcohol
Cocktail explorer: Henry bar livens up Hudson hotel

News

Cocktail explorer: Henry bar livens up Hudson hotel

New York – Henry, a new cocktail bar in New York’s Hudson hotel, is modelled on the adventurous spirit of 17th-century English explorer Henry Hudson.
Vikas : Hudson Hotel : Mixologist
A quiet drink: Tequila branding cuts the noise

News

A quiet drink: Tequila branding cuts the noise

Monterrey – Design studio Manifiesto Futura has created the packaging and visual identity for Tiqo, a tequila-based drink.
Branding : Tigo : Manifesto Futura
Mezcal makeover

Markets

Mezcal makeover

Mezcal, the Mexican spirit previously associated with moonshine rather than margarita and seen as tequila’s unfashionable country cousin, is ...
Mezcal : Mexico : Los Amantes
The Turtleneck Club

Communities

The Turtleneck Club

There was a time when turtleneck jumpers meant 1970s kitsch and Roger Moore as James Bond. Not any more. As more men embrace a classic sense of sty...
The Turtleneck Club : Ron Zacapa 23 Rum : Herradura
Cold case: Gigs pop up for tequila brand

News

Cold case: Gigs pop up for tequila brand

Cold case: Gigs pop up for tequila brand
Brazil : Tequila : Cuervo Cold
Lime them up: Friends create new tequila

News

Lime them up: Friends create new tequila

Lime them up: Friends create new tequila
Tequila : Mexico City : White Tequila
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