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Lime them up: Friends create new tequila

By Jonna Dagliden and Philip Gamble 02.06.2010 Tequila : Mexico City : White Tequila

Mexico City – Salt, lime and a shot of tequila. Now a group of friends have created the ultimate experience – the pure white Auténtico Tequila Alacrán.

Designed by graphic design firm Sociedad Anónima, the black bottle with a ‘soft-touch’ finish and white text on the back is not a product created by a transnational corporation. ‘Instead, it was made by a group of friends in Mexico City,’ designer Francisco Rueda Flores tells LS:N Global.

‘We wanted to create a different tequila brand in a country with literally a thousand registered tequila brands.’

As LS:N Global explores in our Betaprenuers trend report, small brands are increasingly starting from scratch to create something genuine.

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