What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Lime them up: Friends create new tequila
Mexico City – Salt, lime and a shot of tequila. Now a group of friends have created the ultimate experience – the pure white Auténtico Tequila Alacrán.
Designed by graphic design firm Sociedad Anónima, the black bottle with a ‘soft-touch’ finish and white text on the back is not a product created by a transnational corporation. ‘Instead, it was made by a group of friends in Mexico City,’ designer Francisco Rueda Flores tells LS:N Global.
‘We wanted to create a different tequila brand in a country with literally a thousand registered tequila brands.’
As LS:N Global explores in our Betaprenuers trend report, small brands are increasingly starting from scratch to create something genuine.
Most Recent
1
State of Luxury: South Korea:
With rising wealth and digital fluency in its younger demographics, South...
2
Future-first Strategies for 2023 and Beyond On-demand:
Catch up with our webinar, in which we discuss how strategic foresight and...
3
How medicine can learn from gaming:
Clinical learning experiences through simulation have gained momentum and...
4
Travel-proofing beauty and wellness rituals:
Kate Cervini, CEO and founder of 100mL, discusses how the beauty and...
5
Five innovators empowering football activism:
With the 2022 FIFA World Cup under way, change-makers are using football as...
6
The New News:
As consumers seek an alternative to the 24-hour news cycle, media outlets...
7
Gen Z Digital Wellness Market:
Digitally native Generation Z go online to learn, play, socialise, but also...
8
Five luxury fashion brands advancing biotechnology:
Luxury fashion houses are increasingly recognising the potential of...
9
Airborne Stays:
A new category of travel experiences is taking off and catering for a...
10
The Awe Economy:
Brands are harnessing the science behind awe to create experiences that...
11
Perimenopause Care-munities Market:
Shifting attitudes are transforming the perimenopause into a force for...
12
Back to the F**kture: Ibrahim Ibrahim:
The Future Laboratory co-founder Martin Raymond speaks with futurist, retail...
13
Dutch Design Week 2022: Designing a better future:
Creatives at Dutch Design Week 2022 confronted the critical topics of today...
14
Women’s Health: India:
India’s women’s wellness and femtech industry is coming of age, giving rise...
15