US – Audio entertainment company Serial Box has rebranded as Realm to capture a sense of magical escapism for its listeners.
The sci-fi and fantasy fiction podcast worked with creative agency Mother Design to create the new name and identity. Its new name increases the platform’s searchability, while also representing a sense of refuge and other-worldliness. Portal-like graphics symbolise entrances to metaphysical realms, while a primarily purple and near-black colour palette is intended to represent ‘inclusivity, magic, spirituality, vitality and creativity’, according to Mother.
The branding also reflects ‘the journey listeners take in the act of escapist, psychological world-building’. Considering Realm’s inclusion of culturally under-represented voices, writers and characters, Mother Design also adds: ‘We wanted to reflect that progressive intention in Realm’s new aesthetic.’
With audiences showing a strong desire for escapism, fiction books and audio platforms are tuning into this need through alternative reading experiences.