A quiet drink: Tequila branding cuts the noise

30 : 01 : 2013 Branding : Tigo : Manifesto Futura

Monterrey – Design studio Manifiesto Futura has created the packaging and visual identity for Tiqo, a tequila-based drink.

The studio introduced an instantly recognisable emblem at the heart of the brand’s identity, steering away from busy aesthetics. The bottle has a pared-back black matte finish, which directs focus onto the brand.

For more on how designers are cutting residual noise and giving people an escape from Stuffocation, read our Emblematic design direction.

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