Target

Versed is a non-toxic skincare brand built on data

News

Versed is a non-toxic skincare brand built on data

The brand offers a range of affordable, non-toxic skincare that draws on insights from 16 million consumers.
Beauty : Data : Retail
Are innovation labs still the future of R&D?

Viewpoints

Are innovation labs still the future of R&D?

As Target prepares to close its flagship Food + Future coLab, LS:N Global examines what brands are getting wrong about their approach to innovation.
Retail : Food : Drink
Preview: Affirmative Fractions

News

Preview: Affirmative Fractions

Brands are recognising the importance of making high-quality products and services available at a fair price.
Civic Brands : The Just Nots : Retail
Civic Brands

Macro Trends

Civic Brands

Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down co...
Brandstanding : Sharing 2.0 : Civic Brands
The power of youth

News

The power of youth

US – Target is tapping into Generation I’s creative expertise with its latest children’s clothing and accessories line.
Target : Children's Clothing Line : Generation D
Preview: Beyond the Label

News

Preview: Beyond the Label

Global – Food and drink brands and retailers are fighting the lack of clarity in the industry by offering more information than that normally provi...
Nutrition : Packaging : Transparency
Beyond the Label

Micro Trends

Beyond the Label

Food and drink brands and retailers are fighting the lack of clarity in the industry by offering more information than that normally provided on fo...
Transparency : Target : Labels
Fresh take

Viewpoints

Fresh take

The supermarket as we know it may die. But it doesn’t have to disappear completely.
Supermarkets : Convenience : Delivery Service
Plain english

Big Ideas

Plain english

Global – Mars Foods is to add recommendations to its packaging suggesting how frequently products should be consumed.
Mars Foods : Dolmio : Product Labelling
New-Age Obsolescence

Viewpoints

New-Age Obsolescence

Why smart devices pose a risk to the relationship between retailers and customers.
John Lewis : Revolv : Nest
Dressed by data

Big Ideas

Dressed by data

Stockholm – New fashion brand Ivyrevel uses algorithms and data analysis to create designs that are tailored to its customers.
Ivyrevel : Stockholm : Artificial Intelligence
Data Designers

Micro Trends

Data Designers

Data is the latest design tool in town and it is being used to shape better decisions on product development and marketing.
Data : Advertising : Lyst
Food for thought

Big Ideas

Food for thought

North America – Discount retailer Target has launched a Food + Future coLab incubator designed to help improve people's understanding of ...
Target : Food + Future CoLab : Food Futures
Beyond gender

News

Beyond gender

US – Leading retailer Target has released a new collection of homewares for children of both genders.
Target : Homeware : Gender
Street style

Big Ideas

Street style

US – Lifestyle and celebrity street style website Who What Wear has shared the first images of its forthcoming collection with American megastore r...
Target : Who What Wear : Street Style
Winter wonderland

News

Winter wonderland

New York – Target Wonderland merges the best of physical and digital retail, just in time for Christmas.
Target : Wonderland : New York
Curl Power

Micro Trends

Curl Power

Curls are fast becoming a big focus for the beauty industry as brands increase their range of products for curly hair across the market and show ...
Curls : Inclusive Beauty Market : L'Oréal
Neutral Culture

Macro Trends

Neutral Culture

Historically, race and gender have been the most divisive markers of identity. And while they are a foundation of mainstream culture, we are begi...
Neutral Culture : Diversity : LGBT
Tailor-made

Big Ideas

Tailor-made

US – In the Personal Information Economy, brands are increasingly harnessing consumer data to tailor their offers. Now, retailer Target and ice c...
Flavorize Me : Target : Personal Information Economy
Come in

News

Come in

San Francisco – US retailer Target is helping to make connected homes a reality with Open House.
Target : Open House : Connected Home
Peak Real: Are we there yet?

Viewpoints

Peak Real: Are we there yet?

Target claims to love every body. But ‘real-women’ advertising is already a cliché.
Dove : Real Talk : Target
Community appeal

Big Ideas

Community appeal

Toronto – Inspired by a seemingly bygone era of community shops and thriving general stores, hardware craft store Old Faithful Shop has recently e...
Old Faithful Shop : Toronto : Canada
Target stages live commercial during awards show

Big Ideas

Target stages live commercial during awards show

Big-box retailer Target set a new precedent for event advertising during the 2015 Grammy Awards by turning away from the hard-sell and giving viewe...
Target : Moremusic : Las Vegas
Shop the Show

Micro Trends

Shop the Show

Internet tv is coming, and advertisers are working out the best way to use it
Scandal : Internet Television : Chromecast
Role reversal: Target aims to learn from collaboration with small retailer

News

Role reversal: Target aims to learn from collaboration with small retailer

New York – Retailer Story has joined forces with North American supermarket chain Target to create its Christmas concept Home for the Holidays.
Story : Target : The Tomorrow Store
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