News

Previous Article Next Article

Target Wonderland, New York

Target Wonderland, New York

Target Wonderland, New York

Target Wonderland, New York

Target Wonderland, New York

Winter wonderland

By Victoria Buchanan 22 : 12 : 2015 Target : Wonderland : New York

New York – Target Wonderland merges the best of physical and digital retail, just in time for Christmas.

The experimental space is dedicated to testing concepts that could be rolled out across stores
The 16,000-square-foot ‘retail spectacle’ is free to attend and open to the public

The Christmas-themed pop-up, which features 10 displays, includes an ice palace from Frozen, a ship made entirely out of lego and a giant race track. Children can also Skype Santa to put in a present request or use an iPad to create personalised ornaments.

Visitors receive a radio-frequency ID (RFID) tag upon entry that can be used to interact with the displays. The device also doubles as a virtual shopping basket, enabling customers to tap the brand’s bullseye logo at various touch points in the store to buy products as they browse.

The Big Idea

Retail spaces are evolving to become places of learning and inspiration. For more on how brands are injecting revelation and exploration into the retail experience, read our Explorium Retail microtrend.

Latest Articles

Foresight Friday: Marta Indeka, foresight analyst

Foresight Friday: Marta Indeka, foresight analyst:

The Future Laboratory team offer an end-of-week snapshot of the topics, issues, ideas and virals that we’re...

Society

Back Market discourages users from upgrading technology

Back Market discourages users from upgrading technology:

Back Market, a refurbished tech marketplace, is tackling the issue of technological waste by encouraging...

Technology : Society : Sustainability

GCDS makes signature heels accessible to all with larger sizes

GCDS makes signature heels accessible to all with larger sizes:

Edgy Italian fashion line GCDS (Giuliano Calza Design Studio) has taken a step towards greater inclusivity...

Fashion : Health & Wellness : Design

Smartwatch sales are no longer a threat to the Swiss watch industry

Smartwatch sales are no longer a threat to the Swiss watch industry:

Research from Morgan Stanley shows that sales of smartwatches, including Apple’s top-selling version, have...

Luxury : Technology : Youth

Bugatti to open luxury residences in Dubai

Bugatti to open luxury residences in Dubai:

French luxury hyper-sports car manufacturer Bugatti announced in May 2023 it will join forces with UAE real...

Mobility : Luxury : Society

D Line introduces 100-year refurbishment service

D Line introduces 100-year refurbishment service:

Danish design brand D Line is offering a new refurbishment service for its architectural hardware and...

Design : Sustainability : Society

Sony’s PS5 Access Controller caters for gamers with disabilities

Sony’s PS5 Access Controller caters for gamers with disabilities:

Sony has raised its accessibility game with the Access Controller, a highly customisable controller designed...

Media & Entertainment : Technology : Health & Wellness

Stat: Gen Z are rewriting the rules of dating

Stat: Gen Z are rewriting the rules of dating:

Conducted by Tinder, the Future of Dating report 2023 reveals that Gen Z are leading a dating renaissance,...

Youth : Media & Entertainment : Society

Lululemon hosts first dupe swap to enhance brand engagement:

Athletic apparel company Lululemon has tackled dupe culture and cheaper alternatives to its Align Leggings...

Fashion : Sustainability : Retail

Loewe Parfums introduces itinerant Victorian greenhouse

Loewe Parfums introduces itinerant Victorian greenhouse:

LVMH-owned brand Loewe recently invited customers to its garden with the Loewe Greenhouse, an itinerant...

Luxury : Retail : Beauty

New ‘living font’ raises awareness of the sixth mass extinction

New ‘living font’ raises awareness of the sixth mass extinction:

Bar Ogilvy Portugal has created The Endangered Typeface campaign for Nature Portugal Association (ANP) and...

Design : Advertising & Branding : Sustainability

Stat: One in five UK millionaires find luxury inspiration on TikTok

Stat: One in five UK millionaires find luxury inspiration on TikTok:

The Global Millionaires 2023 TrendLens report released by data and insights firm Agility Research & Strategy...

Luxury : Media & Entertainment : Retail

Plastic-eating microbes in the Arctic could be a recycling breakthrough

Plastic-eating microbes in the Arctic could be a recycling breakthrough:

A study published in May 2023 in Frontiers in Microbiology has unveiled cold-weather microbes in the Arctic...

Sustainability : Design : Technology

Web3 beauty brand Kiki co-creates products with its customers:

Kiki is a new Web3-enabled beauty brand that invites consumers to co-create its products.

Beauty : Media & Entertainment : Technology

Airbnb reflects cost of living concerns with focus on single rooms

Airbnb reflects cost of living concerns with focus on single rooms:

Airbnb is addressing consumer concerns about the cost of living and inflation with a renewed focus on...

Finance : Travel & Hospitality : Society

Gen Z crave phone breaks more than Boomers

Gen Z crave phone breaks more than Boomers:

According to a new study by website-building company Squarespace, digital natives Gen Z are more willing to...

Iphone : Iphones : IPhone App

The first baby with three biological parents born in the UK

The first baby with three biological parents born in the UK:

Thanks to a cutting-edge IVF procedure, a baby conceived with DNA from three people has been born in the UK.

Parenting : Future Family : Family In 2050

Aizome introduces skincare range made from dye waste water

Aizome introduces skincare range made from dye waste water:

Japanese-German start up Aizome has teamed up with creative agency Serviceplan Innovation and New York-based...

Waste Less : Waste : Skincare

Dove campaign highlights over-sexualisation of women in gaming

Dove campaign highlights over-sexualisation of women in gaming:

After a first instalment in autumn 2022, Dove, Epic Games’ Unreal Engine education team and Women in Games...

Gaming : Dove : Beauty

Stat: Nearly half of Americans worry about their money’s safety in banks

Stat: Nearly half of Americans worry about their money’s safety in banks:

An April 2023 poll conducted by Gallup has revealed that 48% of US adults are concerned about the safety of...

Money : Finance : Bank

You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.