New York – Target Wonderland merges the best of physical and digital retail, just in time for Christmas.
The Christmas-themed pop-up, which features 10 displays, includes an ice palace from Frozen, a ship made entirely out of lego and a giant race track. Children can also Skype Santa to put in a present request or use an iPad to create personalised ornaments.
Visitors receive a radio-
Retail spaces are evolving to become places of learning and inspiration. For more on how brands are injecting revelation and exploration into the retail experience, read our Explorium Retail microtrend.