Tailor-made

29 : 07 : 2015 Flavorize Me : Target : Personal Information Economy

US – In the Personal Information Economy, brands are increasingly harnessing consumer data to tailor their offers. Now, retailer Target and ice cream company Talenti Gelato are the latest brands to use data to create new, bespoke products.

  • Both campaigns aim to engage with a younger audience
  • Other brands harnessing social media data include Nike and Pinrose
Tailor-made

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