Canada

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

News

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

In a bid to harmonise the past with the present, McDonald’s Canada has unveiled the Menu Song Remix, a modern take on a classic jingle that has res...

Nostalgia : McDonald's : Food & Drink

This beauty campaign centres Indigeneity

News

This beauty campaign centres Indigeneity

Indigenous-owned beauty brand Cheekbone Beauty’s Right the Story campaign sets out to claim control of media narratives surrounding indigeneity.

Canada : Packaging : Beauty

Emerging Youth: Canada

Markets

Emerging Youth: Canada

With little desire to return to normality, Canadian youth are seizing their own futures through upskilling, community healing and support of indige...

Canada : Youth : Society

A rural Canadian town could become the city of the future

News

A rural Canadian town could become the city of the future

Architecture studio Partisans has unveiled a proposal to upgrade the Canadian town of Innisfil, featuring new technologies designed to work in harm...

Society : Future Cities : Technology

Communities

The Uncoupled

Meet the new community of citizens who are choosing to embrace singledom, polyamory and platonic love over traditional romantic relationships.

Tribe : Travel : Leisure

Under the influence

News

Under the influence

Toronto – A new campaign by Drug Free Kids Canada aims to educate teenagers about the dangers of driving while under the influence of drugs.

Faction Marketing : Canada : Brandstanding

Social applications

Big Ideas

Social applications

US – Facebook is moving into recruitment by allowing businesses to advertise positions via the social media platform.

Facebook : Workplace Futures : Recruitment

News

Equal play

US – Nike has launched its new Equality campaign that actively drives change in the community.

Nike : Brandstanding : Wellness

Millennial money

News

Millennial money

Canada – Investment management platform Wealthsimple’s new advert shows Millennials how easy it is to start investing.

Wealthsimple : Mad World : Millennials

Mindful messaging

News

Mindful messaging

Vancouver – Apparel brand Kit and Ace has released a short film that explores the meaning of the holiday season.

Kit And Ace : Pause For A Moment : Branding

News

Not to blame

Toronto – YWCA Canada has launched a fashion collection that uses online troll comments to combat the blaming of sexual assault victims.

Blamé : YMCA Canada : Juniper Park

Big Ideas

Ok computer

Global – Consumers are far more likely to see artificial intelligence (AI) in a positive light than a negative one, according to new research.

Artificial Intelligence : Awakening Tech : Consumer Attitudes

Ready for battle

News

Ready for battle

Toronto – Challenging the traditional tone of charity advertising, children’s hospital SickKids Foundation shows the bravery of children.

Advertising : Charity : Canada

Ready for the close-up

News

Ready for the close-up

Vancouver – The Glamoury is a beauty salon that harks back to the golden age of Hollywood.

The Glamoury : Salon : Glasfurd And Walker

News

Beauty workout

Canada – WILL is a new beauty brand that caters for different stages of physical activity by optimising the workout experience both in and out of t...

WILL : Sport : Body Temples

Empowerment overload

News

Empowerment overload

Toronto – In a biting satire of the present trend for femvertising, Canadian agency John St presents Jane St, an offshoot company dedicated to girl...

Femvertising : Peak Real : Female Empowerment

Handlebar helper

News

Handlebar helper

Canada – SmartHalo is the cyclist’s new best friend, offering easy-to-read directions, notification alerts and security from a bike’s handlebars.

SmartHalo : Cycling : Personal Assistant

Micro Trends

Alco-health

Healthy hedonism is on the rise as consumers seek new ways to have a good time without avoiding alcohol altogether, and new spaces are opening to...

Neo-Detox : Alcohol : The Springs

Community appeal

Big Ideas

Community appeal

Toronto – Inspired by a seemingly bygone era of community shops and thriving general stores, hardware craft store Old Faithful Shop has recently e...

Old Faithful Shop : Toronto : Canada

Breathe more easily: Wearable device informs users about air quality

News

Breathe more easily: Wearable device informs users about air quality

Vancouver – Canadian start-up TZOA has developed a wearable device giving users information about their surroundings.

Air Quality : Wearable Technology : Vancouver

Holt Renfrew opens men’s department store in Toronto

Big Ideas

Holt Renfrew opens men’s department store in Toronto

Canadian luxury department store chain Holt Renfrew has opened a 16,500-square-feet retail space for men.

Luxury : Department Store : Menswear

Design Directions

Foresta Lumina

Magical moments are Moment Factory’s modus operandi. Whether it be the visual effects for Arcade Fire’s latest stadium tour or making airport ...

Moment Factory : Forest Lumina : Futuretainment

Magical mystery tour: Forest turned into fairytale woodland

News

Magical mystery tour: Forest turned into fairytale woodland

Coaticook, Québec – Experiential agency Moment Factory has transformed Le Parc de la Gorge de Coaticook into a mystical woodland.

Futuretainment : Rabbit Hole Entertainment : Moment Factory

Fatherly advice: Ad embraces the many sides of being a dad

News

Fatherly advice: Ad embraces the many sides of being a dad

Toronto – In television advertisements for grocery staples, it is rare for dads to make an appearance – and if they do, they sometimes come across ...

Dads 2.0 : Fatherhood : Canada

Patience pays: Taco Bell plays the waiting game

News

Patience pays: Taco Bell plays the waiting game

Toronto – Canadians have been waiting patiently since 2012 for the Taco Bell Dos Locos Taco, a taco made with a Doritos taco shell, to make its way...

Taco Bell : Frustration Marketing : Toronto

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