Breathe more easily: Wearable device informs users about air quality

TZOA, now seeking funding via Kickstarter, is a small, circular and customisable device that clips to the wearer’s clothes or bag, measuring air quality and UV levels.

Using a state-of-the-art air quality sensor, TZOA can detect particulate matter, tiny particles that float in the air, responsible for long-term lung damage. The device highlights clean and dirty areas by building a city-wide map for air quality, helping users to plan cycling routes, warn them when pollen levels are increasing or suggest a change of scenery if air quality is low.

The start-up, working in collaboration with integrated design and innovation agency Woke, says it hopes the device can reconnect people with their surroundings and empower them to create healthy habits.

For more on brands using wearable data collectors to inspire habitual change, read our Insight article on Jawbone’s recent collaboration with Lab Series skincare.