Futuretainment

News

Thought-starter: Will tomorrow’s brand experiences be in constant flux?

The rise of reactive new materials and technologies means that future physical consumer touchpoints will no longer be set in stone… or any other so...

Technology : Media : Futuretainment

Programmable Realities

Macro Trends

Programmable Realities

The rise of reactive new materials and technologies means that future physical consumer touchpoints will no longer be set in stone… or any other so...

Media : Futuretainment : Technology

Stat: Tv advertising is most influential for Generation X

News

Stat: Tv advertising is most influential for Generation X

In a recent US survey, 23.5% of Generation X respondents said they had made a purchase influenced by tv ads in the past six months.

Advertising : Gen X : Retail

Virtual sonic worlds are the next branded experiences

Big Ideas

Virtual sonic worlds are the next branded experiences

The Spatial Sound Institute is a research centre created by technology platform and artistic collective 4DSOUND. John Connell, researcher in reside...

Media : Digital : Retail

Pioneering sustainable underwear and a space for healing

News

Pioneering sustainable underwear and a space for healing

Organic Basics makes sustainable garments accessible, HealHaus’ quiet space considers wellbeing, iQiyi opens a cinema that hosts on-demand entertai...

Fashion : Wellness : Technology

Netflix for the underground and a circular retail model

News

Netflix for the underground and a circular retail model

Boiler Room provides alternative streaming platform, For Days offers organic garments subscription service, Universe rethinks web design for mobile...

Culture : Fashion : Technology

Controlling a film with your mind, Equinox launches sleep coaching

News

Controlling a film with your mind, Equinox launches sleep coaching

The MOMENT is an interactive film responding to brain activity, Equinox wants to train gym-goers to sleep better, Sephora launches free beauty clas...

Technology : Wellness : Beauty

Gareth Pugh unveils an interactive preview of his opera costumes

News

Gareth Pugh unveils an interactive preview of his opera costumes

Global – The preview of the costumes, which feature in an adaptation of the opera Antigona, was created in collaboration with Werkflow.

Fashion : Digital : Technology

BBC Make Me offers mood-driven tv

News

BBC Make Me offers mood-driven tv

UK – Users can seamlessly browse audio and video content based on their state of mind.

Digital : Branding : Design

News

Rock the house

Global – British virtual band Gorillaz has launched a series of immersive experiences with Sonos.

Virtual Reality : Futuretainment : Music

News

TV tube

US – YouTube TV is a new tv streaming service that enables users to watch content from a selection of major tv networks on the platform.

YouTube : Futuretainment : TV

Netflix and craft

Big Ideas

Netflix and craft

US – Netflix has launched a do-it-yourself personal trainer app as part of its consumer-facing Make It project.

Netflix : Brand Educators : DIY

Digital dailies

Big Ideas

Digital dailies

Global – Radish provides original curated literary content that is aimed at digitally connected consumers.

Radish : Books : Futuretainment

News

Algorithm tv

New York – ESP TV is broadcasting a surrealist social experiment based on the daily grind of office life.

ESP TV : Futuretainment : Television

Virtual visions

News

Virtual visions

Paris – A new virtual reality (VR) venue that gives users access to a wealth of VR experience has recently been launched.

Virtual Reality : Futuretainment : MK2

Painting reality

News

Painting reality

US – A short film created using the Oculus Quill tool highlights the creative potential of virtual reality.

Virtual Reality : Oculus : Futuretainment

Switching screens

News

Switching screens

Japan – Nintendo has announced its latest games console, the Nintendo Switch, which can change from a portable gaming device to a traditional plugg...

Nintendo : Gaming : Video Games

D&AD Judging Week 2016: Thoughts on entertainment

News

D&AD Judging Week 2016: Thoughts on entertainment

London – LS:N Global spoke to a selection of D&AD judges on how branded content, virtual reality and the digital world are changing entertainment.

Futuretainment : Branded Content : D&AD Judging Week

Design Directions

Margot vs Lily

NikeWomen has launched an eight-part web mini-series that follows the story of two sisters who make a bet on New Year’s Eve.

Newsletter : Futuretainment : Margot Vs Lily

Sartorial script

News

Sartorial script

Global – Forget Netflix, Nike has launched Margot vs Lily, its own original web series.

Margot Vs Lily : Nike : Sport

Glen Neath: Creating theatre in darkness

Viewpoints

Glen Neath: Creating theatre in darkness

Theatre-maker and writer Glen Neath explains why narrative isn’t essential to an effective and emotional theatre experience.

Immersive Theatre : Futuretainment : Binaural Sound

Blast from the past

News

Blast from the past

Belgrade – Fans of the film Good Bye Lenin! will appreciate the concept behind Yugodom, a stay-over museum experience.

Yugodom : Hotel : Futuretainment

Immersive is everywhere: But what does it mean?

Viewpoints

Immersive is everywhere: But what does it mean?

From virtual reality to theatre, ‘immersive’ is the word of the moment. But what does it mean?

Oculus Rift : Normcore : Futuretainment

Stamp of approval: Appearances deceptive for new Hong Kong restaurant and bar

News

Stamp of approval: Appearances deceptive for new Hong Kong restaurant and bar

Hong Kong – Appearances can be deceiving, especially at Mrs. Pound, a new restaurant set in the foothills of Sheung Wan’s famous antiques district.

Futuretainment : Mrs. Pound : Sheung Wang

X marks the spot: The hunt for a hidden cache of art

News

X marks the spot: The hunt for a hidden cache of art

New York – Auction houses can be mysterious places, but an object bought last month might lay claim to being the most intriguing of recent times.

Treasure Of Lima : TBA21 Academy : Futuretainment

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