Map and Chest, Constant Dullaart Map and Chest, Constant Dullaart
Map and Chest, Constant Dullaart Map and Chest, Constant Dullaart
Map and Chest, Constant Dullaart Map and Chest, Constant Dullaart
 Map and Chest, Constant Dullaart Map and Chest, Constant Dullaart

X marks the spot: The hunt for a hidden cache of art

17 : 12 : 2014 Treasure Of Lima : TBA21 Academy : Futuretainment

New York – Auction houses can be mysterious places, but an object purchased last month might lay claim to being the most intriguing of recent times.

Would-be adventurers gathered at New York auction house Phillips to bid for a unique object that could lead the way to a hidden vault of buried treasure – a cache of 40 contemporary artworks from artists such as Marina Abramovic, Ed Ruscha and Doug Aitken.

On 13 November a mystery bidder collected the vacuum-sealed aluminium treasure chest for $185,000. It contained an encrypted map laser-cut onto a steel cylinder, beginning a journey to discovering the whereabouts of the hidden treasure.

The treasure is buried on the Isla del Coco, off the coast of Costa Rica, the inspiration for Robert Louis Stevenson’s Treasure Island, so the intrepid bounty hunter will have to sail 340 miles from the mainland across rough seas and follow clues to find the vault.

Although the treasure map offers its owner an advantage, it does not legally guarantee ownership of the hidden artworks. The project was conceived as a challenge to the practice of ownership and could, in theory, never be resolved if no one figures out the encrypted clues.

Treasure of Lima: A Buried Exhibition, commissioned by Francesca von Habsburg and Vienna’s TBA21 Academy, is the ultimate response to the cosy relationship between art and commerce, as we explored in our Art-To-Go microtrend.

Discover More Daily Signals
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

Daily Signals

Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

As global temperatures breach the 1.5°C threshold, a new roadmap is urging fashion brands to pay a fair share for the energy transition in Banglade...
Sustainability : Fashion : Statistic
Arc’teryx embraces sensory restraint in brand storytelling

Daily Signals

Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.
Sport : Fashion : Marketing
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
The China Playbook: Why China’s demographics are reshaping the market

Daily Signals

The China Playbook: Why China’s demographics are reshaping the market

The China Playbook is a monthly briefing from Hot Pot, equipping businesses with the knowledge to navigate the complexities of the Asian premi...
China : Generations : Demographics
Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

Daily Signals

Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

According to Deloitte’s 2026 Travel Industry Outlook, Gen Z and Millennials now dominate US travel demand and they are leading the adoption of gene...
Travel : Technology : Statistic
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN