BBC Make Me offers mood-driven tv

22 : 05 : 2017 Digital : Branding : Design

UK – Users can seamlessly browse audio and video content based on their state of mind.

Still from BBC Make Me
Still from BBC Make Me
Still from BBC Make Me
Still from BBC Make Me

The microsite provides a scrollable carousel of suggestions, such as Make Me Pumped and Make Me Grossed Out. Visitors click through to watch a short video that relates to their chosen mood and are presented with a link to a curated selection of longer-form BBC radio and tv content.

In line with Community TV, the project enables the broadcaster to showcase highlights from its archive in an engaging way that helps viewers to break out of their filter bubble. Consumers are increasingly obsessed with how everything makes them feel and want brands to reflect this in their offerings.

The Big Picture

  • Members of Gen Viz are tired of searching for content and looking for creative platforms that provide curated selections tailored to their interests
  • Campaigns that tap into the power of emotions foster deep connections between brands and consumers. See our macrotrend The E-motional Economy to find out more
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more