UK – Users can seamlessly browse audio and video content based on their state of mind.
The microsite provides a scrollable carousel of suggestions, such as Make Me Pumped and Make Me Grossed Out. Visitors click through to watch a short video that relates to their chosen mood and are presented with a link to a curated selection of longer-form BBC radio and tv content.
In line with Community TV, the project enables the broadcaster to showcase highlights from its archive in an engaging way that helps viewers to break out of their filter bubble. Consumers are increasingly obsessed with how everything makes them feel and want brands to reflect this in their offerings.