KFC

KFC’s Believe in Chicken campaign seeks to restore faith in feel-good food

News

KFC’s Believe in Chicken campaign seeks to restore faith in feel-good food

KFC has unveiled Believe in Chicken, a campaign tapping into nostalgia and reliability, to reconnect with consumers.
Food : Drink : Branding
KFC’s pop-up hotel offers chicken on demand

News

KFC’s pop-up hotel offers chicken on demand

The fast-food giant is offering fans a novel experience through a branded pop-up hotel experience.
Food & Drink : Travel & Hospitality : Media & Entertainment
KFC launches its very own virtual influencer

News

KFC launches its very own virtual influencer

The fast food chain is mocking the likes of Lil Miquela and Shudu by turning founder Colonel Sanders into an avatar.
Advertising : Food : KFC
Why can’t we move past bookmark brand campaigns?

Viewpoints

Why can’t we move past bookmark brand campaigns?

On International Women’s Day some brands favoured opportunist campaigns over structural change.
Branding : Female Futures : Food
Kale-Friendly Chicken

News

Kale-Friendly Chicken

UK – KFC has remained true to its fast food roots with a new advertising campaign that parodies the hysteria surrounding clean eating.
Clean-eating Backlash : KFC : Food And Drink Report
Good fortunes

Big Ideas

Good fortunes

China – A new augmented reality Chinese New Year-themed game enables players to give and receive monetary gifts digitally.
Alipay : Augmented Reality : Hongbao
Cracking the market

News

Cracking the market

Seoul – Ritz Crackers has released a new ad that taps into the power of the autonomous sensory meridian response.
ASMR : Advertising : Visual ASMR
Finger-licking good

News

Finger-licking good

Global – KFC has embraced the weird and wonderful world of ASMR with a special film from the Colonel himself.
KFC : E-motional Economy : Visual ASMR
Colonel’s story

News

Colonel’s story

London – KFC’s iconic Colonel Sanders has made his return for the brand’s 75th anniversary.
KFC : Wieden+Kennedy : Colonel Sanders
Sticky fingers

News

Sticky fingers

Germany – KFC is helping customers to stay connected while eating, with paper-thin wireless keyboards that double as tray covers.
KFC : Tray Typer : Touchscreen
Window-shopping: Consumer Futures Forum explores shape of things to come

News

Window-shopping: Consumer Futures Forum explores shape of things to come

London – Leading figures from the retail, food, banking and automotive industries joined LS:N Global for a day of consumer insights and to explore ...
Consumer Futures Forum 2014 : Retail : Retail Experience
Starbucks and KFC respond to foodie revolution with up-market options

Big Ideas

Starbucks and KFC respond to foodie revolution with up-market options

UK/US – Starbucks and KFC have both announced new concepts designed to revitalise their old formats and bring a touch of gourmet to casual caf...
KFC : Starbucks : Fast Food
Young fuel growth in fast food sector in India

Big Ideas

Young fuel growth in fast food sector in India

Young fuel growth in fast food sector in India
Restaurant : Population : Fast-food
Delhi Revivalists

Communities

Delhi Revivalists

A creative mela, or festival, is taking off in New Delhi’s Hauz Khaz Village. Alternative designers, fashionistas and foodies are putting their own...
Food : Tea Room Traditionalist : Typo-Preservist
Brandalism

Micro Trends

Brandalism

Smart brands are using the expectations of one brand to convey the values of another in acts of Brandalism. These Brandalists are crashing competit...
Branding : Vandalism : Competition
Fast food chains help to count the calories

Big Ideas

Fast food chains help to count the calories

Fast food chains help to count the calories
Obesity : Burger King : McDonalds
Fast food industry expands rapidly in China

Big Ideas

Fast food industry expands rapidly in China

Fast food industry expands rapidly in China
China : Fast Food : KFC
Modern Muslims take a bite out of halal fast food

Big Ideas

Modern Muslims take a bite out of halal fast food

Modern Muslims take a bite out of halal fast food
France : Paris : Muslims
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