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Colonel’s story

02 : 06 : 2015 KFC : Wieden+Kennedy : Colonel Sanders

Portland – KFC’s iconic Colonel Sanders has made his return for the brand’s 75th anniversary.

  • Colonelsanders.com pays homage to the brand's legendary founder
  • It uses documentary shorts and interactive games to tell the brand’s history
KFC Colonel Sanders Microsite created by Wieden + Kennedy, US KFC Colonel Sanders Microsite created by Wieden + Kennedy, US
KFC Colonel Sanders Microsite created by Wieden + Kennedy, US KFC Colonel Sanders Microsite created by Wieden + Kennedy, US
KFC Colonel Sanders Microsite created by Wieden + Kennedy, US KFC Colonel Sanders Microsite created by Wieden + Kennedy, US
KFC Colonel Sanders Microsite created by Wieden + Kennedy, US KFC Colonel Sanders Microsite created by Wieden + Kennedy, US

KFC’s beloved founder has been commemorated with a dedicated microsite that explores Sanders’ humble origins and rise to fast food fame.

Created in collaboration with agency Wieden + Kennedy, Colonelsanders.com shares the story of the brand’s roots in a series of comedic shorts and online games. In a compelling story told by Saturday Night Live actor Darrell Hammond, viewers learn how a sixth grade drop-out went on to create one of the world’s most successful fast food enterprises with more than one yarn spun along the way.

The Big Picture: Legacy is now as important as heritage, and brands need to think about where they will be decades from now in order to plan for the present. Find out more with our macrotrend The Immortal Brand.