McDonalds

McDonald’s celebrates 50 years in the UK with nostalgic birthday campaign

News

McDonald’s celebrates 50 years in the UK with nostalgic birthday campaign

McDonald’s is celebrating 50 years since its first UK opening with a nostalgic campaign that brings back the joy of childhood birthday parties.
Food : Advertising : Nostalgia
Stat: Fast food is becoming a luxury for cost-conscious Americans

News

Stat: Fast food is becoming a luxury for cost-conscious Americans

A recent study conducted by Lending Tree reveals that Americans are increasingly viewing fast food as a luxury due to inflation-driven price hikes ...
Food & Drink : Fast Food : Cost Of Living
McDonald’s Canada drops nostalgic menu and music with Lil Yachty

News

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

In a bid to harmonise the past with the present, McDonald’s Canada has unveiled the Menu Song Remix, a modern take on a classic jingle that has res...
Nostalgia : McDonald's : Food & Drink
Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

News

Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

Beano Brain, a kids insights consultancy from the UK’s Beano Studios, has compiled a 2023 Coolest Brands list for Gen Alpha.
Generation Alpha : Generation Zalpha : Gen Zalpha
Palace Skateboards joins forces with McDonald’s on cinematic universe

News

Palace Skateboards joins forces with McDonald’s on cinematic universe

British streetwear brand Palace Skateboards has once again shown its flair for unexpected collaborations, teaming up with fast food giant McDonald’...
Food & Drink : Fashion : Mcdonadls
McCafé is marketing coffee at Middle Eastern Gen Z

News

McCafé is marketing coffee at Middle Eastern Gen Z

McDonald's is striving to connect with Generation Z coffee-drinkers in the Gulf region, targeting young people's on-the-go lifestyles.
Food & Drink : Youth : Advertising & Branding
McDonald’s turns billboards into beehives

News

McDonald’s turns billboards into beehives

A number of McDonald’s restaurants in Sweden have replaced their regular billboards with signs that double as beehives.
Advertising : Food : Society
Burger King uses geofencing to poach McDonald’s customers

News

Burger King uses geofencing to poach McDonald’s customers

The fast food chain found success when it offered one-cent Whopper burgers to those in the proximity of a McDonald’s.
Food : Marketing : Backlash Brands
McDonald’s develops its restaurant experience

News

McDonald’s develops its restaurant experience

The fast food conglomerate has demonstrated its environmental credentials in the design of its new Chicago restaurant.
Food : Design : Sustainability
Embracing male parenting and catering for multicultural hair

News

Embracing male parenting and catering for multicultural hair

McDonald’s questions defined gender roles, Dizziak caters for ethnically diverse hair types, Uniqlo and Solange blur the line between art and comme...
Retail : Beauty : Wellness
Generation Z Wellness

Viewpoints

Generation Z Wellness

Improving wellbeing isn’t just an industry, it’s an obligation.
Generation Z : WellJelly : Wellness
The case for Brandalism: Trading blows in public

Viewpoints

The case for Brandalism: Trading blows in public

Taco Bell and McDonald’s provide a study in Brandalism.
McDonalds : Taco Bell : Fast Food
New Emerging Affluents

Trend Tracker

New Emerging Affluents

First identified by LS:N Global back in 2012, the New Emerging Affluents (NEAs) have come to define global luxury, retail and fashion, shifting t...
Global NEA's : Emerging Affluents : Urban Migration
US teenagers are rejecting fashion retail for technology

Big Ideas

US teenagers are rejecting fashion retail for technology

American teenagers are choosing techology over fashion items. 
Piper Jaffray Survery : Teens And Tech : Abercrombie & Fitch
London’s first steam-only restaurant opens on Baker Street

Big Ideas

London’s first steam-only restaurant opens on Baker Street

That’s Vapore restaurant is bucking fast food conventions to serve a raft of health-conscious, time-poor consumers.
That's Vapore : Steam : Health
McDonald's introduces healthier menu options

Big Ideas

McDonald's introduces healthier menu options

McDonald’s introduces healthier menu options
Vegetables : Healthy Alternative : Options
Chinese McDonald’s ads adapt to local concerns

Big Ideas

Chinese McDonald’s ads adapt to local concerns

Chinese McDonald’s ads adapt to local concerns
McDonalds : China : Fast-food
McDonald’s to open vegetarian restaurant in India

Big Ideas

McDonald’s to open vegetarian restaurant in India

McDonald’s to open vegetarian restaurant in India
McDonalds : Fast-food : India
McDonald’s Canada takes you behind the scenes

Big Ideas

McDonald’s Canada takes you behind the scenes

McDonald’s Canada takes you behind the scenes
McDonalds : Transparency : Advertising
Healthy choice is the order of the day at McDonald’s

Big Ideas

Healthy choice is the order of the day at McDonald’s

Healthy choice is the order of the day at McDonald’s
Build Your Meal : McDonalds : Healthy
McDonald’s serves up tv for diners

Big Ideas

McDonald’s serves up tv for diners

McDonald’s serves up tv for diners
Channelport : McDonalds : Tv
Fast food chains help to count the calories

Big Ideas

Fast food chains help to count the calories

Fast food chains help to count the calories
Dieting : Calorie Counter : Wimpy
McDonald's staff in line for recycled uniforms

Big Ideas

McDonald's staff in line for recycled uniforms

McDonald’s staff in line for recycled uniforms
Eco Collection : Restaurant Uniform : Recycled Clothes
McDonald's makes a play for smart customers

Big Ideas

McDonald's makes a play for smart customers

McDonald’s makes a play for smart customers
Advertising : Coupon : Digital Coupon
Mono dining

Micro Trends

Mono dining

Choice is off the menu as restaurant chains offer just one dish.
Restaurants : Dining : McDonalds
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