competition

Lush debuts cold water soother Epsom salt cube for post-marathon recovery

News

Lush debuts cold water soother Epsom salt cube for post-marathon recovery

Fresh handmade cosmetics company Lush is extending a soothing hand to participants inthe 2024 London Marathon, offering them a much-needed remedy f...
Beauty : Health & Wellness : Society
Active Recovery

Micro Trends

Active Recovery

Brands are encouraging consumers to reset, restore and rejuvenate.
Active Recovery : Precovery : Snapbac
Delta Air Lines: Cloud campaign delivers clear message

News

Delta Air Lines: Cloud campaign delivers clear message

Georgia, US – Delta Air Lines has launched a marketing campaign offering consumers the chance to play the world’s most boring game.
The Polarity Paradox : Frustrating Marketing : Boredom
Accidental lock-in inspires Airbnb to host sleepover in book store

Big Ideas

Accidental lock-in inspires Airbnb to host sleepover in book store

Airbnb has hosted a sleepover in Waterstones’ flagship store. The inspiration for the event came when tourist David Willis was accidentally locked ...
AirBnB : Waterstones : Symbiotic Branding
ASOS pulls All Nighter with global online party

Big Ideas

ASOS pulls All Nighter with global online party

ASOS pulls All Nighter with global online party
Interactive : Rooms : Jessie Ware
Local twist: Designers of the Future on location

News

Local twist: Designers of the Future on location

Basel – The W Hotels Group launched an update of its young designers collaboration project at Design Miami/ Basel this week. The brand has giv...
Hotel : Millennial : Seung-Yong Song
Queen of Punk calls on young poets for eco-support

Big Ideas

Queen of Punk calls on young poets for eco-support

Queen of Punk calls on young poets for eco-support
Vivienne Westwood : Poetry : Competition
Out of this world: KLM launches space contest

News

Out of this world: KLM launches space contest

Out of this world: KLM launches space contest
Space : KLM : Competition
BlackBerry tries out brand-jacking for size

Big Ideas

BlackBerry tries out brand-jacking for size

BlackBerry tries out brand-jacking for size
Blackberry : Smarphone : Competition
Microsoft seeks new image by emulating start-ups

Big Ideas

Microsoft seeks new image by emulating start-ups

Microsoft seeks new image by emulating start-ups
Microsoft : Start-up : Social Networking
Lynx Space Academy

Design Directions

Lynx Space Academy

Top-selling men’s grooming brand Lynx is known for courting controversy with its adverts and straplines. Now it is making waves around the world ag...
Perfume : Beauty : Scent
Google quest: Fair scouts the next young scientists

News

Google quest: Fair scouts the next young scientists

Google quest: Fair scouts the next young scientists
Google : Competition : Science
The single life: Car parks offer housing solution

News

The single life: Car parks offer housing solution

The single life: Car parks offer housing solution
Sandy : Sarah Jenkinson : Georgie Revell
Brandalism

Micro Trends

Brandalism

Smart brands are using the expectations of one brand to convey the values of another in acts of Brandalism. These Brandalists are crashing competit...
Branding : Vandalism : Competition
Retail copycat: Gap Athleta pops up near LuluLemon

Big Ideas

Retail copycat: Gap Athleta pops up near LuluLemon

Retail copycat: Gap Athleta pops up near LuluLemon
Gap Athletica : Lululemon : Brandjacking
In for the ride: Amateur takes on Tour de France

News

In for the ride: Amateur takes on Tour de France

In for the ride: Amateur takes on Tour de France
Advertising : Marketing : Bicycling
Saatchi & Saatchi plays the recruitment game

Big Ideas

Saatchi & Saatchi plays the recruitment game

Saatchi & Saatchi plays the recruitment game
Israel : Gaming : Saatchi & Saatchi
Beetle bets: Volkswagen gets the gambling bug

News

Beetle bets: Volkswagen gets the gambling bug

Beetle bets: Volkswagen gets the gambling bug
Advertising : DDB Stockholm : DDB
Out of this world: Shoe brand shows space craft

News

Out of this world: Shoe brand shows space craft

Out of this world: Shoe brand shows space craft
Advertising : 2013 : Promotion
Island life: XXXX creates an ideal experience

News

Island life: XXXX creates an ideal experience

Island life: XXXX creates an ideal experience
XXXX : Australia : Beer
Open source: Heineken brews up some innovation

News

Open source: Heineken brews up some innovation

Open source: Heineken brews up some innovation
Heineken : Heineken Ideas Brewery : Open Brands
Taken for a ride: The power of social media

News

Taken for a ride: The power of social media

Taken for a ride: The power of social media
Facebook : Brazil : Guarana Antarctica
Up, up and away: Airline wakes up to gaming

News

Up, up and away: Airline wakes up to gaming

Stockholm – German airline Lufthansa has created an alarm clock smartphone app for the Swedish market called Anywake, which wakes people up with th...
Gamification : Travel & Hospitality Futures : App
Lego platform builds customer collaboration

Big Ideas

Lego platform builds customer collaboration

Lego platform builds customer collaboration
Architecture : Collaboration : Lego
Ford Focuses full-throttle on test-drive game

Big Ideas

Ford Focuses full-throttle on test-drive game

Ford Focuses full-throttle on test-drive game
Obstacle Course : Car Games : Ford Focus
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