Microsoft

Stat: Investors are having second thoughts about generative AI

News

Stat: Investors are having second thoughts about generative AI

Investment in generative AI start-ups is slowing, as investors realise that the majority of applications are still too unreliable for widespread use.
AI : Technology : Society
Stat: Consumers demand greener advertising

News

Stat: Consumers demand greener advertising

With increasing awareness of the wasteful aspects of advertising, there is mounting pressure on brands to adopt more sustainable practices.
Sustainability : Advertising & Branding : Society
Microsoft to make AI-based tools more inclusive

News

Microsoft to make AI-based tools more inclusive

The technology firm is working with the Team Gleason Foundation to make AI-based tools like computer vision and voice interfaces more inclusive for...
Technology : Microsoft : AI
Microsoft trials successful four-day week in Japan

News

Microsoft trials successful four-day week in Japan

The technology giant has introduced a range of new flexible working styles in a culture that is known for its extensive labour.
Workplace : Culture : Wellness
Accessible Gaming

Micro Trends

Accessible Gaming

While the mainstream gaming industry has long ignored disabled people, a host of new technologies are enabling brands to adapt to their every need.
Gaming : Entertainment : Accessibility
A public expedition to space and storing data under water

News

A public expedition to space and storing data under water

Axiom offers travellers a luxury experience to space, Hugo Boss’s new shoe collection is made from pineapple leather, Microsoft sinks data centre t...
Travel : Fashion : Technology
Morality Recoded

Macro Trends

Morality Recoded

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innova...
Technology : Retail : Mobility
Should brands open-source their data to remove AI bias?

Viewpoints

Should brands open-source their data to remove AI bias?

Why opening up your business to a competitor's AI may help future-proof your products and services.
Technology : Digital : Civic Brands
Experience 2020

Macro Trends

Experience 2020

Customer experiences are becoming meaningless. But as we head towards the next decade, brands must ensure that they only invest in experiences th...
Experience : Experience 2020 : Tech
The Edge on interfaces

Big Ideas

The Edge on interfaces

Guatemala – Accent is a new programme designed specifically for people with no prior knowledge of computer interfaces.
Microsoft : Post-language Typography : Globalisation
Civic Brands

Macro Trends

Civic Brands

Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down co...
Brandstanding : Sharing 2.0 : Civic Brands
Travel ban backlash

Big Ideas

Travel ban backlash

US – Brands are taking a stand against US President Donald Trump’s travel ban.
The Dislocated World : Backlash Brands : Starbucks
CES 2017: AI nanny

Big Ideas

CES 2017: AI nanny

Las Vegas – Mattel has entered the voice assistant market with Aristotle, its first smart speaker aimed at children.
CES 2017 : Mattel : Growth Products
Google goes green

Big Ideas

Google goes green

Global – Google has announced that it will be run on 100% renewable energy in 2017.
Google : Renewable Energy : Energy
Wired Retail 2016: Review

Big Ideas

Wired Retail 2016: Review

Artificial intelligence, smart products and the sharing economy were some of the key topics on the agenda at Wired’s third retail event, which was ...
Wired Retail : Artificial Intelligence : Augmented Reality
Augmented beauty

Big Ideas

Augmented beauty

Japan – Shiseido has created a new app that lets women apply virtual make-up for teleconferencing.
Shiseido : The Sharded Self : TeleBeauty
The Learning Economy

Macro Trends

The Learning Economy

Education has changed from an early-life to a life-long activity, but traditional institutions have failed to keep up with consumers. Bra...
Brand Educators : Lifelong Learning : Immortal Brand
Enforced isolation

Viewpoints

Enforced isolation

The design of technology company offices is compounding the industry’s lack of diversity.
Office Design : Future Of The Workplace : Tech Industry
Cannes Lions 2016: Artistic intelligence

News

Cannes Lions 2016: Artistic intelligence

Cannes – Saatchi & Saatchi has released a music video created solely using artificial intelligence (AI).
Saatchi & Saatchi : Artifical Intelligence : Cannes
Friends with bots

Viewpoints

Friends with bots

When Microsoft first launched its AI chatbot Tay it had no idea that it was heading for a PR nightmare.
Chatbots : Artifical Intelligence : Personality
Say what?

Big Ideas

Say what?

Global – A recent study shows that people are more comfortable using voice assistants in private than in public.
Voice Assistants : Creative Strategies : Interfaces
Hits the spot

Big Ideas

Hits the spot

New York – PepsiCo has launched its own 4,000-square-feet, state-of-the-art content studio in Manhattan.
PepsiCo : Branded Content : Gen Viz
James Paul Gee: Schoolcraft

Viewpoints

James Paul Gee: Schoolcraft

The Arizona State University professor reflects on the rise of the gaming for education movement.
Minecraft: Education Edition : Microsoft : Video Games
Worth a thousand words

Big Ideas

Worth a thousand words

US – Microsoft has developed a visual storytelling system that uses artificial intelligence to describe the content of images.
Microsoft : Margaret Mitchell : Artificial Intelligence
Learning by breaking

Big Ideas

Learning by breaking

Global – Game developer Mojang is launching a new version of Minecraft especially for schools.
Minecraft: Education Edition : Mojang : EdTech
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