Millennial

Millennials Now and Next: From Pink to Prime

Macro Trends

Millennials Now and Next: From Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while reb...

Generations : Millennials : Demographics

Thought-starter: Is FOMO still making Millennials overspend?

News

Thought-starter: Is FOMO still making Millennials overspend?

While Millennials are anxious to ensure their future financial stability, foresight writer Rhiannon McGregor explores how fear of missing out (FOMO...

Finance : Millennial : Money

Thought-starter: Can a Millennial state of mind inspire UK luxury?

News

Thought-starter: Can a Millennial state of mind inspire UK luxury?

Brexit has left the UK luxury sector divided, with a thriving tourist trade driven by the exchange rate and a domestic customer base hindered by un...

Luxury : UK : Retail

Santander’s new campaign wins the Entertainment Lions Grand Prix

News

Santander’s new campaign wins the Entertainment Lions Grand Prix

Cannes – The award-winning film was designed to promote 1|2|3 Smart, a new range of products and services targeted at Millennials.

Advertising : Finance : Branding

Vice Media launches meal kits for home delivery

News

Vice Media launches meal kits for home delivery

US – Munchies Meal Kits enable consumers to replicate the dishes they see online.

Food : Munchies : Convenience Culture

Generation Z value trust, security and digital engagement

Big Ideas

Generation Z value trust, security and digital engagement

US – They expect brands to deliver technology-led customer service experiences that are seamless, secure and entertaining.

Digital : Finance : Technology

BBC Make Me offers mood-driven tv

News

BBC Make Me offers mood-driven tv

UK – Users can seamlessly browse audio and video content based on their state of mind.

Digital : Branding : Design

Youth Marketing Strategy summit 2017

Big Ideas

Youth Marketing Strategy summit 2017

A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the importance of brands’ civic responsibility we...

Generation Z : Youth Culture : Virtual Reality

Redefining roles

Big Ideas

Redefining roles

New York – Helmut Lang has hired an editor-in-residence to oversee the brand’s future creative direction.

Helmut Lang : Workplace : New York

Imagining the Future Nightclub

Viewpoints

Imagining the Future Nightclub

How are brands responding to the decline of the night-time economy and its effect on the cultural make-up of European cities?

Nightlife : 24-hour Economy : Europe

News

Liquor stash

London – New cocktail bar TT Liquor enables patrons to buy and store bottles of high-quality alcohol to drink at a later date.

TT Liquor : Cocktail Futures : London

Big Ideas

Smart spending

UK – Loot has been launched as a new mobile banking service aimed at Millennials.

Mobile Banking : Finance : Millennials

News

Unnatural nosh

South Korea – LabNosh presents a new visual language around meal replacement products.

LabNosh : Neo-nutrition : South Korean

News

Luv rewards

California – Luv It is a new app that promotes consumer engagement by offering monetary rewards for time spent using the platform.

Luv It : E-commerce : Fashion

Parenting Market

Markets

Parenting Market

Changing family structures and gender roles, coupled with an increasingly digitally dominant world, are disrupting traditional notions of chi...

Motherhood : Parenting : Family

Design Directions

Margot vs Lily

NikeWomen has launched an eight-part web mini-series that follows the story of two sisters who make a bet on New Year’s Eve.

Newsletter : Futuretainment : Margot Vs Lily

Sartorial script

News

Sartorial script

Global – Forget Netflix, Nike has launched Margot vs Lily, its own original web series.

Margot Vs Lily : Nike : Sport

Working solution

News

Working solution

London – The Soho House group has opened Soho Works, its first dedicated co-working space.

Soho Works : Co-working : Freelancing

Sixth Continent Luxurians

Communities

Sixth Continent Luxurians

The Sixth Continentals are the restless, borderless luxurians who are reshaping the luxury sector to fit their peripatetic needs in countries and c...

Consumer Behaviour : Lagos : New York

Preview: Global Luxury Market Part 1

News

Preview: Global Luxury Market Part 1

The sector is re-envisaging and redefining what luxury will mean in the 21st century.

New Luxury Millennials : Bain & Co : Michele Norsa

Adaptable workers

Big Ideas

Adaptable workers

Global – New figures from Censusworld and LinkedIn reveal that modern Millennial workers are more eager to please and more image-conscious than eve...

LinkedIn : Censusworld : New Norms @Work

Big Ideas

Framing luxury

London – The latest luxury report from Deloitte reveals insights into the evolving spending habits of UK luxurians.

Deloitte : The Luxury Opportunity : Ecommerce

News

Tribe travel

Amsterdam – Zoku, a new apartment hotel concept, offers a place to combine work and play for the world’s discerning Bleisurites.

Zoku : Amsterdam : Bleisure

Big Ideas

Tweet casting

London – Street casting has gone digital with Feels, a new app connecting brands with the latest looks.

Feels : Casting : Social Media

News

News in brief

London – Channel 4’s NewsWall is a current affairs platform for the bite-size generation.

4 NewsWall : GIFs : Micro Communication

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