Accidental lock-in inspires Airbnb to host sleepover in book store

04 : 11 : 2014 AirBnB : Waterstones : Symbiotic Branding

Airbnb has hosted a sleepover in Waterstones’ flagship store. The inspiration for the event came when tourist David Willis was accidentally locked into the book store’s Trafalgar Square branch.

Accidental lock-in inspires Airbnb to host sleepover in book store

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