The Polarity Paradox

Fitness clubbing

News

Fitness clubbing

London – A new fitness space by the Ministry of Sound combines elements of clubbing with a full-body training programme.
Ministry Of Sound : Fitness : The Polarity Paradox
Sweat ’n’ shop

News

Sweat ’n’ shop

Zurich – Balboa Bar & Gym combines fitness, retail and leisure in one rugged space.
Balboa Bar & Gym : Fitness : Destination
The E-motional Economy

Macro Trends

The E-motional Economy

A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.
Empathy : Artificial Emotional Intelligence : Mood Manipulation
Dystopia Illustrated

Design Directions

Dystopia Illustrated

Illustrators are exploring contemporary dystopian narratives, merging surrealism and realism to create multilayered narratives.
Illustrator : Surrealism : Realism
LDF 2015: Luxury Re-assessed

News

LDF 2015: Luxury Re-assessed

London – Artist, collector and set designer Anna Lomax’s exhibition Luxury Goods explores changing definitions of luxury by upgrading or downgradi...
Anna Lomax : Pound Shop Culture : Luxury
Fits of rage

News

Fits of rage

Toronto – Sport and leisure centre Battle Sports has opened a new facility where members of the public can take out their pent-up anger on inanim...
The Rage Room : Toronto : The Polarity Paradox
Heroes welcome

News

Heroes welcome

Paris – South Korean cuisine has undergone a glamorous makeover thanks to restaurateur Quixotic Projects.
Quixotic Projects : Hero : Korean Cuisine
Emotional journey

News

Emotional journey

London – Design studio Field has unveiled Violescence, a solo exhibition spanning wearable sculptures, fashion, film, virtual reality and animation.
London : Violescence : FIELD
The New Death

Markets

The New Death

Death is having a moment. No longer a taboo subject, it is inspiring innovators and feeding a cultural movement 
Bompas & Parr : Health Goths : Life Tickers
Study of the grotesque

News

Study of the grotesque

Saint-Étienne, France – Take an unsettling journey through the grotesque at the new Vous avez dit bizarre? exhibition co-curated by acclaimed artis...
Vous Avez Dit Bizzare? : Biennale Internationale Design : Bart Hess
Ulysses Tier 1 Disaster Relief Kit

Design Directions

Ulysses Tier 1 Disaster Relief Kit

Just One Eye has launched the Ulysses Tier 1 Disaster Relief Kit with an epic, scene-stealing performance.
Just One Eye : Ulysses Tier 1 Disaster Relief Kit : The Polarity Paradox
The cost of caring and how social media affects our stress levels

Big Ideas

The cost of caring and how social media affects our stress levels

Washington, US – A study by the Pew Research Center has revealed insights into the effect of internet, mobile phone and social media use on stress ...
Pew Research Center : Cost Of Caring : The Polarity Paradox
Good taste: Project blends gastronomy, food design and virtual reality

News

Good taste: Project blends gastronomy, food design and virtual reality

Los Angeles – Have you ever wondered what it’s like to eat cheesecake on Mars? Project Nourished, a virtual dining experience from Kokiri Lab, will...
Project Nourished : Kokiri Lab : New Foodscapes
Sonnet the hedgehog: Video game calls on players to wax lyrical

News

Sonnet the hedgehog: Video game calls on players to wax lyrical

Boston – Video gamers are being turned into poets in the new game Elegy for a Dead World.
Elegy For A Dead World : Dejobaan Games : The Polarity Paradox
Mid-life income squeeze stops pension planning among Generation Xers

Big Ideas

Mid-life income squeeze stops pension planning among Generation Xers

The mid-life income squeeze is having a significant effect on financial planning, according to a new report by think tank the Social Market Found...
Generation Xers : Pensions : The Polarity Paradox
Problem solved: Danish beer brand aims to help you find your creative peak

News

Problem solved: Danish beer brand aims to help you find your creative peak

Copenhagen – Alcohol is a celebrated uninhibitor, a fact that advertising agency CP+B Copenhagen is using to its advantage for beer The Problem Sol...
The Problem Solver : CP+B Copenhagen : The Polarity Paradox
Going to extremes: If LS:N Global made… a luxury experience

News

Going to extremes: If LS:N Global made… a luxury experience

LS:N Global’s luxury experience would transport guests into a realm of fantasy and narrative extremes.
Luxury Matrix : Immersive Theatre : The Polarity Paradox
Architecture of death: Bompas & Parr examine the art of the tombstone

News

Architecture of death: Bompas & Parr examine the art of the tombstone

London – London-based designers Bompas & Parr are bringing the forgotten art of funerary architecture back to life, so to speak.
Monumental Masonry : Funerary Architecture : The Polarity Paradox
Race against time: G-Shock launches interactive zombie film

News

Race against time: G-Shock launches interactive zombie film

UK, Germany – Watch brand G-Shock has released an interactive short film pitting fans of the brand against a horde of flesh-hungry zombies.
G-Shock : Zombie Apocalypse : Chasm Culture
Window-shopping: Consumer Futures Forum explores shape of things to come

News

Window-shopping: Consumer Futures Forum explores shape of things to come

London – Leading figures from the retail, food, banking and automotive industries joined LS:N Global for a day of consumer insights and to explore ...
Consumer Futures Forum 2014 : Retail : Retail Experience
Delta Air Lines: Cloud campaign delivers clear message

News

Delta Air Lines: Cloud campaign delivers clear message

Georgia, US – Delta Air Lines has launched a marketing campaign offering consumers the chance to play the world’s most boring game.
The Polarity Paradox : Frustrating Marketing : Boredom
Split personality: Honda’s interactive ad for the Civic Type R

News

Split personality: Honda’s interactive ad for the Civic Type R

London – Honda is showing the dark side of its new Civic Type R with an interactive YouTube video that conveys the two sides of the company’s lates...
Honda Civic Type R : Weiden + Kennedy London : The Polarity Paradox
Frieze London 2014 Review

Big Ideas

Frieze London 2014 Review

Now in its 12th year, London’s Frieze Art Fair offers a limited, mostly commercial perspective on contemporary art, but its 162 exhibitors from 25 ...
Frieze Art Fair : Frieze London : Nick Mauss
Lego to discontinue Shell-themed toys after Greenpeace campaign

Big Ideas

Lego to discontinue Shell-themed toys after Greenpeace campaign

The Lego Group, the company that makes children’s favourite Lego toy construction sets, is to end its 50-year marketing partnership with oil and ga...
Lego : Shell : Greenpeace
London Design Festival 2014

Design Directions

London Design Festival 2014

Channelling the spirit of The Polarity Paradox, the London Design Festival 2014 embraced the extremes. Tongue-in-cheek, playful aesthetics and ex...
Anti-Materials : Neo-Kitsch : Painterly Primitive
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