Ministry Does Fitness by the Ministry of Sound, London Ministry Does Fitness by the Ministry of Sound, London
Ministry Does Fitness by the Ministry of Sound, London Ministry Does Fitness by the Ministry of Sound, London
Ministry Does Fitness by the Ministry of Sound, London Ministry Does Fitness by the Ministry of Sound, London
Ministry Does Fitness by the Ministry of Sound, London Ministry Does Fitness by the Ministry of Sound, London

Fitness clubbing

14 : 02 : 2017 Ministry Of Sound : Fitness : The Polarity Paradox

London – A new fitness space by the Ministry of Sound combines elements of clubbing with a full-body training programme.

  • Ministry Does Fitness is a bespoke fitness studio inside a former Ministry of Sound stockroom
  • With its ‘Be Good to be Bad’ ethos, the space encourages a work-hard, play-hard mentality

With a programme of classes that begins at 6:45am and ends at 8:00pm, and a drinks menu that features alcoholic cocktails alongside protein shakes, juices and coffee, Ministry Does Fitness aims to bring together the best of clubbing and exercise. The space uses the same state-of-the-art sound system as the Ministry of Sound, and playlists are tailored to fit the rhythm and feel of each class.

The bespoke fitness studio’s six-day schedule of classes is designed by personal trainer Harry Jameson, who together with his team of fitness experts guides visitors through a variety of cardiovascular exercises and interval training.

According to Ministry of Sound, the studio, which bans selfie-taking and has ‘straight-talking staff’ and no set dress code, is a response to the proliferation of ‘pretentious gym culture’.

The Big Picture

Consumers are experimenting with a new model of self-restraint by living in temporary extremes, and brands are increasingly offering services that help them to satisfy their varied needs. Read our macrotrend The Polarity Paradox to find out more.

Discover More Daily Signals
Hot Bodies explores how design can help us survive a warmer world

Daily Signals

Hot Bodies explores how design can help us survive a warmer world

Hot Bodies is a new exhibition examining how apparel and wearable design can help humans adapt to global heat.
Design : Fashion : Climate
Vow launches lab-grown exosomes for skin repair

Daily Signals

Vow launches lab-grown exosomes for skin repair

Sydney-based biotech company Vow is expanding beyond cultured meat into functional beauty with the launch of cultured exosomes designed to regenera...
Beauty : Functional Beauty : Biotechnology
Stat: US businesses report real returns as generative AI adoption matures

Daily Signals

Stat: US businesses report real returns as generative AI adoption matures

A new study from the Wharton School at the University of Pennsylvania challenges months of pessimism about generative AI’s business value
Technology : Artificial Intelligence : Business
JD Sports hands the camera to its community

Daily Signals

JD Sports hands the camera to its community

JD Sports has flipped the creative script for its seasonal campaign ‘Where Are You Going?’ by putting cameras in the hands of its audience.
Sports : Culture : Youth
MrBeast to open immersive theme park in Riyadh

Daily Signals

MrBeast to open immersive theme park in Riyadh

Content creator MrBeast, known for his viral YouTube challenges, is turning his virtual universe into a real-world destination as he prepares to op...
Entertainment : Content Creator : Theme Park
Stat: Dupes become luxury’s unexpected growth driver

Daily Signals

Stat: Dupes become luxury’s unexpected growth driver

Dupes are now reshaping how affluent consumers engage with luxury, according to research by Havas Media, which surveyed people in the UK,...
Luxury : Retail : Authenticity
A daily recap from Web Summit 2025: Turning authenticity into action

Daily Signals

A daily recap from Web Summit 2025: Turning authenticity into action

Authenticity was the buzzword on day three of Web Summit 2025, as leaders from Loop, Fizz and OnlyFans revealed how community-led models are reshap...
Technology : Global Events : Web Summit 2025
Foresight Friday: Maria Blanco, project manager

Daily Signals

Foresight Friday: Maria Blanco, project manager

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Technology : Music : Culture
Stat: China’s push reconfigures the global EV manufacturing map

Daily Signals

Stat: China’s push reconfigures the global EV manufacturing map

Chinese electric vehicle (EV) and battery manufacturers invested more than £109bn ($143bn, €123bn) globally between 2014 and 2025 as they work to s...
Mobility : Technology : Infrastructure
A daily recap from Web Summit 2025: Resistance rising

Daily Signals

A daily recap from Web Summit 2025: Resistance rising

Day two of Web Summit 2025 was all about resistance and challenging the status quo.
Technology : Global Events : Resistance
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN