Ministry Does Fitness by the Ministry of Sound, London Ministry Does Fitness by the Ministry of Sound, London
Ministry Does Fitness by the Ministry of Sound, London Ministry Does Fitness by the Ministry of Sound, London
Ministry Does Fitness by the Ministry of Sound, London Ministry Does Fitness by the Ministry of Sound, London
Ministry Does Fitness by the Ministry of Sound, London Ministry Does Fitness by the Ministry of Sound, London

Fitness clubbing

14 : 02 : 2017 Ministry Of Sound : Fitness : The Polarity Paradox

London – A new fitness space by the Ministry of Sound combines elements of clubbing with a full-body training programme.

  • Ministry Does Fitness is a bespoke fitness studio inside a former Ministry of Sound stockroom
  • With its ‘Be Good to be Bad’ ethos, the space encourages a work-hard, play-hard mentality

With a programme of classes that begins at 6:45am and ends at 8:00pm, and a drinks menu that features alcoholic cocktails alongside protein shakes, juices and coffee, Ministry Does Fitness aims to bring together the best of clubbing and exercise. The space uses the same state-of-the-art sound system as the Ministry of Sound, and playlists are tailored to fit the rhythm and feel of each class.

The bespoke fitness studio’s six-day schedule of classes is designed by personal trainer Harry Jameson, who together with his team of fitness experts guides visitors through a variety of cardiovascular exercises and interval training.

According to Ministry of Sound, the studio, which bans selfie-taking and has ‘straight-talking staff’ and no set dress code, is a response to the proliferation of ‘pretentious gym culture’.

The Big Picture

Consumers are experimenting with a new model of self-restraint by living in temporary extremes, and brands are increasingly offering services that help them to satisfy their varied needs. Read our macrotrend The Polarity Paradox to find out more.

Discover More Daily Signals
The China Playbook: Why young Chinese luxury buyers love Vivienne Westwood

Daily Signals

The China Playbook: Why young Chinese luxury buyers love Vivienne Westwood

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Luxury : Fashion : Hotpot
Stück re-imagines the third space for intimacy and connection

Daily Signals

Stück re-imagines the third space for intimacy and connection

Stück, a new third-space venue in Dalston, London, is bringing intimacy, hospitality, co-working and community together under one roof.
Third Spaces : Private Members Club : Community
Stat: Social media drives 1.7bn annual UK high street visits

Daily Signals

Stat: Social media drives 1.7bn annual UK high street visits

American Express’s latest Hype to the High Street study reveals that nearly two-thirds (63%) of UK adults have visited a shop or hospitality venue ...
Retail : Fashion : Statistic
Budapest’s Lilith bar brings tarot-inspired rituals to cocktail culture

Daily Signals

Budapest’s Lilith bar brings tarot-inspired rituals to cocktail culture

The team behind Hotsy Totsy Budapest, recently ranked among the world’s top 500 bars, has opened a second venue in Budapest’s Erzsébetváros district.
Hospitality : Bars : Restaurant
Google DeepMind and A24 put film-makers in charge of AI’s creative future

Daily Signals

Google DeepMind and A24 put film-makers in charge of AI’s creative future

AI research lab Google DeepMind and A24, the independent studio behind films such as Everything Everywhere All at Once and Marty Supreme, have anno...
Technology : Media : AI
Stat: Young adults living at home redefine life stages

Daily Signals

Stat: Young adults living at home redefine life stages

A record 25.2m US adults aged under 35 lived with their parents in 2025, according to research from Realtor.com. One in three now sh...
Lifestages : Statistic
Healf Experience 2026: Wellbeing beyond optimisation

Daily Signals

Healf Experience 2026: Wellbeing beyond optimisation

At London’s 180 Studios from 20–21 June 2026, leading wellness platform Healf brought together influential voices in health, longevity and performa...
Health : Wellness : Fitness
Gleneagles launches wild sauna and fresh water bathing site

Daily Signals

Gleneagles launches wild sauna and fresh water bathing site

Luxury hotel Gleneagles is expanding its wellness offer beyond the spa with the launch of Frandy Water.
Hospitality : Wellness : Nature-based Travel
Stat: Britain’s weight-loss drug boom is reshaping the supermarket shop

Daily Signals

Stat: Britain’s weight-loss drug boom is reshaping the supermarket shop

GLP-1 drug use has nearly tripled in the UK in the last two years, with 1.9m adults now taking medications such as Mounjaro and Wegovy – ...
Retail : Food : Statistic
Pinterest bets on conversational commerce

Daily Signals

Pinterest bets on conversational commerce

Pinterest has launched Ask Pinterest, an experimental AI-powered shopping app that transforms product discovery into a conversational experience.
Discovery : Technology : Pinterest
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN