LSN : Daily Signals : Snooz launches a night-time ice cream with sleep-friendly twist

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, branding by How&How, UK

UK – Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.

Snooz is positioned as the first ice cream to contain ingredients that promote sleep. With research showing that 60% of ice cream is consumed after 6pm, the brand has replaced emulsifiers and E numbers with a blend of camomile, theanine, magnesium and lemon balm to suit later-night snacking.

‘We looked at tonnes of ice cream brands and wanted to avoid the usual bright, loud summery tropes,’ says Cat How, co-founder of How&How. The lavender-toned packaging and crescent-inspired wordmark lean into wellness and night-time aesthetics.

The product reflects a broader shift towards functional indulgence, as brands frame treats around circadian rhythms and wellbeing needs. It also sits within cultural conversations around premium desserts and category innovations in ice cream, from indulgent moments set in sweet shop-style pop-ups to unconventional flavour combinations, as highlighted in our Future Forecast 2026: Food & Drink report.

Strategic opportunity

Explore which benefits – such as sleep, calm or gut health enhancement – you can add to your sweet treats offering to enhance the at-home experience without sacrificing taste, texture or indulgence

Foresight Friday: Ayesha Evans, marketing assistant

Clara Chu Autumn/Winter 2026, London Fashion Week 2026, UK

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant Ayesha Evans identifies cross-sector consumer behaviour signals emerging from London Fashion Week.

: At London Fashion Week Autumn/Winter 2026, play arose as a key theme, echoing our Kidult Craze report, where nostalgic non-digital items are helping people connect with their inner child. Making her seasonal debut, bag designer Clara Chu referenced everyday household items such as calculators and rubber gloves. Set against a colourful pop-art backdrop, the playful showcase featured models enjoying nostalgic sweets such as strawberry laces, showcasing how Food & Drink is increasingly serving as a form of indulgence and escapism.

: A new cohort of the quintessential British cool girl emerged at Sinead Gorey. The collection featured slogan tees reading ‘I love Desperados’ - part of the brand’s collaboration with alcoholic beverage brand Desperados. Gorey dubbed the drink ‘the unofficial accessory of a Friday night’ and bottles hung from models’ waists. This exploration of teenage rebellion echoed analysis in our Gen Z Wellness Rebellion report, which reports how young people are choosing joy over discipline.

: A collaboration between Simone Rocha and Adidas paired Rocha’s classic ruffles, lace and bows with the sportswear giant’s signature three stripes, blending romance with athleticism. In our Future Forecast 26: Fashion report, we spotlighted the rise of sports collaborations, where fashion brands are deepening their alliances with athletes, leagues and teams. As demonstrated through the partnership between Rocha and Adidas, the emotional power of sport combined with the expressive language of fashion creates shared narratives of movement, empowerment and belonging. 

Quote of the week

‘Where fashion that has a main focus on aesthetics tends to be overvalued, the most valuable designs in garments and accessories come from technical and well- constructed standpoints, ones that are authentic and tell a story’

Daisy Kennedy, design and production assistant, Clara Chu, speaking to The Future Laboratory

Stat: What makes a nation proud of its country?

Black Tomato's Set Jetting, Ripley edition in Italy, photography by Shanti Donato

Global – Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation. It reveals a global tilt towards cultural and lifestyle pride over political or economic achievement.

Italy is a standout nation: almost four in 10 Italians (38%) say they are proud of Italian arts and culture. Arts and culture also rank among the top three sources of pride in 11 other countries, including Mexico (30%) and France (26%). Younger adults are significantly more likely to cite culture, with 18–34-year-olds in many regions at least twice as likely as over-50s to do so. Spaniards (14%) and Australians (13%) are especially proud of their way of life.

Yet pride is not universal: in the UK, 29% say they are not proud of their country and, in the US, 20% express no pride at all. Those disconnected from governing parties are significantly more likely to feel this way, exposing a widening emotional gap between cultural identity and political confidence.

For more on new patriotism, head to our Gen Z: Global Youth Atlas report, which explores youth culture in 11 underrepresented regions and what makes the next generation proud of their culture and country.

Strategic opportunity

When entering new markets, anchor brand expansion in local cultural pride. Collaborate with regional artists and craftspeople to spotlight heritage and everyday rituals to build authenticity, emotional relevance and trust beyond transactional messaging