functional foods

Functional Feasting

Macro Trends

Functional Feasting

As we move past the ‘free from’ era, consumers are increasingly favouring products that do more with less, bringing flavour and fun back into funct...
Food & Drink : Indulgence : Health & Wellness
Pangaia introduces a carbon-neutral food line

News

Pangaia introduces a carbon-neutral food line

Sustainable fashion company Pangaia is expanding its brand portfolio with its functional food line Pangaia Superfoods.
Fashion : Food & Drink : Sustainability
Five brands reframing nootropics for Generation Z

Big Ideas

Five brands reframing nootropics for Generation Z

Exploring a breadth of natural brain-boosting ingredients, a raft of new brands are creating products tailored to the needs, concerns and moods of ...
Drinks : Youth : Health And Wellness
Stat: Consumers want food with functional benefits

News

Stat: Consumers want food with functional benefits

Recent research by Tastewise has found that 37% of consumers are using food as tool to achieve their health goals.
Food : Technology : Health
Preview: Soylent 2.0

News

Preview: Soylent 2.0

Los Angeles – This week’s Innovate explores the extremes of The Optimised Self. Silicon Valley food brand Soylent has released a drink-on-the...
Soylent : Functional Foods : Food
Soylent 2.0

Design Directions

Soylent 2.0

Soylent is a radical meal replacement in liquid form for time-short Millennials.
Soylent 2.0 : Rob Rhinehart : The Optimised Self
Pilot scheme: Milk drink given no-nonsense push

News

Pilot scheme: Milk drink given no-nonsense push

London – Graphic design consultancy PB Creative has created the visual identity for chocolate milk drink Wing-Co that features a playfully mac...
Chocolate : PB Creative : Ben Lambert
Vitamins fall out of favour with consumers

Big Ideas

Vitamins fall out of favour with consumers

Vitamins fall out of favour with consumers
Vitamins : Nutrients : Mintel
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