Sweat ’n’ shop

05 : 07 : 2016 Balboa Bar & Gym : Fitness : Destination

Zürich – Balboa Bar & Gym combines fitness, retail and leisure in one rugged space.

  • Balboa takes a more relaxed attitude to fitness than some other disciplinarians
  • Its bar-café serves snacks and alcohol, and doesn't discourage members from indulging
Balboa Bar & Gym by HelsinkiZurich, Zurich Balboa Bar & Gym by HelsinkiZurich, Zurich
Balboa Bar & Gym by HelsinkiZurich, Zurich Balboa Bar & Gym by HelsinkiZurich, Zurich
Balboa Bar & Gym by HelsinkiZurich, Zurich Balboa Bar & Gym by HelsinkiZurich, Zurich
Balboa Bar & Gym by HelsinkiZurich, Zurich Balboa Bar & Gym by HelsinkiZurich, Zurich
Balboa Bar & Gym by HelsinkiZurich, Zurich Balboa Bar & Gym by HelsinkiZurich, Zurich

Occupying a former Credit Suisse canteen in the heart of Zürich’s banking district, Balboa Bar & Gym is a space where members can work out with instructor-led classes, unwind at its bar or indulge in retail therapy at its concept store, which sells equipment, books and merchandise including skateboards.

The fact that Balboa mixes these seemingly incongruous uses is what makes it different. ‘At Balboa gym we want different worlds of urban life to collide and to use the energy it creates in a positive way,’ explains Balboa founder Erich Züger.

Designed by architects HelsinkiZurich, the new Balboa flagship gym was inspired by industrial minimalism, with a simple, yet functional interior made from steel, wood and leather, and the exposed brickwork and concrete accented by the colourful training equipment.

The Big Picture

Gyms are increasingly looking to other sectors for inspiration to become wellness eco-systems. Find out more about these one-stop shops for sweat and socialising in our Destination Fitness microtrend.

Discover More Daily Signals
Dolmio gets saucy in bold World Pasta Day campaign

Daily Signals

Dolmio gets saucy in bold World Pasta Day campaign

To mark World Pasta Day, Dolmio has stripped things back in a cheeky new campaign by creative agency T&P.
Marketing : Advertising : Humour
Nike launches neuroscience-based footwear to boost athlete focus and presence

Daily Signals

Nike launches neuroscience-based footwear to boost athlete focus and presence

Nike has introduced Mind 001 and Mind 002, the first neuroscience-driven footwear designed to help athletes lock in their mindset pre- and post-com...
Sport : Fashion : Health
Stat: Listening to music beneficial to brain health and dementia prevention

Daily Signals

Stat: Listening to music beneficial to brain health and dementia prevention

Listening to music could be a simple yet powerful tool in protecting long-term brain health, according to new research from Monash University in Me...
Health & Wellness : Music : Statistic
Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Daily Signals

Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Design studio Modem, in collaboration with Google DeepMind and Studio Ross Lovegrove, has unveiled Seed 6143, an experimental project exploring hum...
Technology : Design : Aesthetics
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Health & Wellness : Biohacking : Events
Stat: Study finds social media use cuts reading and memory scores in adolescents

Daily Signals

Stat: Study finds social media use cuts reading and memory scores in adolescents

Children who frequently user social media achieve lower scores in reading, vocabulary and memory tests, according to a recently published study. 
Health And Wellness : Attention Economy : Statistic
Ikea campaign puts price tags at the heart of life’s big moments

Daily Signals

Ikea campaign puts price tags at the heart of life’s big moments

Ikea is turning its price tags into narrative cues for its latest campaign, developed by ad agency Åkestam Holst NoA for the brand’s new Wherever L...
Retail : Advertising : Branding
Belvedere Vodka launches hedonistic Hot Child in the City zine

Daily Signals

Belvedere Vodka launches hedonistic Hot Child in the City zine

Belvedere Vodka is stepping into the world of print with Hot Child in the City, a limited-edition zine starring It-girl Devon Lee Carlson.
Marketing : Advertising : Drink
Stat: US shoppers experience discount burnout as value shifts beyond price

Daily Signals

Stat: US shoppers experience discount burnout as value shifts beyond price

A new report from consultancy AlixPartners reveals that US shoppers are increasingly indifferent to heavy discounting ahead of Black Friday and Cyb...
Statistic : Retail : Fashion
Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Daily Signals

Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Pringles is re-igniting one of the 1990s’ most recognisable taglines with a bold new twist. FCB New York has revived ‘Once You Pop’ for a new gener...
Marketing : Pringles : Advertising
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN