Heroes welcome

Working in collaboration with New York agency Safari Sundays, restauranteur Quixotic Projects has created Hero, a street food and champagne restaurant in Paris’s popular rue Saint-Denis.

The interior combines traditional elements of hand-crafted Korean design with a contemporary spin on neon artworks, and a rough and ready concrete motif. The space also features Superhero, a chef’s counter at its centre reserved for one-off events, which lends an element of showmanship to match its high-end drinks.

The Big Picture: Used to swinging between periods of frugality and big spending, Millennials are drawn to experiences that challenge the disparity between luxury and thrift. Find out more with our macrotrend The Polarity Paradox.