Heroes welcome

09 : 06 : 2015 Quixotic Projects : Hero : Korean Cuisine

Paris – South Korean cuisine has undergone a glamorous makeover thanks to new restaurant Hero.

  • Created by No Vacancy, agency Safari Sundays’ design collective
  • Features chef’s table Superhero for one-off events by visiting chefs
Hero designed by No Vacancy of Safari Sundays, Paris Hero designed by No Vacancy of Safari Sundays, Paris
Hero designed by No Vacancy of Safari Sundays, Paris Hero designed by No Vacancy of Safari Sundays, Paris
Hero designed by No Vacancy of Safari Sundays, Paris Hero designed by No Vacancy of Safari Sundays, Paris
Hero designed by No Vacancy of Safari Sundays, Paris Hero designed by No Vacancy of Safari Sundays, Paris
Hero designed by No Vacancy of Safari Sundays, Paris Hero designed by No Vacancy of Safari Sundays, Paris

Working in collaboration with New York agency Safari Sundays, restauranteur Quixotic Projects has created Hero, a street food and champagne restaurant in Paris’s popular rue Saint-Denis.

The interior combines traditional elements of hand-crafted Korean design with a contemporary spin on neon artworks, and a rough and ready concrete motif. The space also features Superhero, a chef’s counter at its centre reserved for one-off events, which lends an element of showmanship to match its high-end drinks.

The Big Picture: Used to swinging between periods of frugality and big spending, Millennials are drawn to experiences that challenge the disparity between luxury and thrift. Find out more with our macrotrend The Polarity Paradox

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