Symbiotic Branding

Landor turns to sonic and AI-powered services with new rebranding

News

Landor turns to sonic and AI-powered services with new rebranding

Branding agency Landor & Fitch, a WPP subsidiary, has undergone a comprehensive rebranding, unveiling its new identity as Landor in November 2023.

Design : Sustainability : Drink

Intuit Mailchimp enters Design Museum to question the future of emails

News

Intuit Mailchimp enters Design Museum to question the future of emails

London’s Design Museum unveiled its immersive exhibition, Email is Dead, in collaboration with Intuit Mailchimp, the email and marketing automation...

Design : Technology : Society

Can AI Generate Emotionally Driven Brands?

Viewpoints

Can AI Generate Emotionally Driven Brands?

Artificial intelligence is learning to read and copy human emotions, but while AI can mimic, it can't experience emotions firsthand.

AI : Advertising : Society

Viewpoints

Is Essentialism the Future of Branding?

Tim Jones, head of strategy at global branding agency venturethree, believes brands should embrace the philosophy of essentialism and tap into thei...

Civic Branding : Branding : Democratised Branding

Airbnb includes whole of Sweden in its listings

News

Airbnb includes whole of Sweden in its listings

Sweden – The project is part of a collaboration with communications company Visit Sweden.

Branding : Digital : Travel

Big Ideas

Ad-vocation

Global – Many of the world’s most influential brand names have joined together to ensure a higher standard of online advertising.

Adblocking : The Coalition For Better Ads : Symbiotic Branding

Helsinki’s experiment

Big Ideas

Helsinki’s experiment

Finland – The city of Helsinki is searching for its first chief design officer (CDO).

Helsinki : Collaborative Cities : Placemaking

Titans of industry

News

Titans of industry

US – Japanese car-maker Nissan has paid tribute to the work of other automotive manufacturers as it launches its Titan XD truck in America.&n...

Nissan : Symbiotic Branding : Advertising

Symbiotic stays

Big Ideas

Symbiotic stays

London – A trial partnership with Hyatt Hotels is enabling luxury sharing economy start-up OneFineStay to extend its service offer.

Symbiotic Branding : The Sharing Economy : Travel And Hospitality Futures

Preview: Altruvation

News

Preview: Altruvation

Global – This week’s microtrend examines the big brands mixing altruism and open-source innovation.

Toyota : Tesla : Kering Group

Micro Trends

Altruvation

Big brands are mixing altruism and innovation by throwing open their doors to enable anyone to become a collaborator.

Whole-system Thinking : Whole Chain Thinking : Kering Group

Macro Trends

The Immortal Brand

Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years, decades – even centuries?

The Age Of The Long Near : Evernote : Long Now Foundation

High-end Space-squatting

News

High-end Space-squatting

Copenhagen – Club Monaco has taken advantage of a rare opportunity to set up shop inside one of the world’s greatest restaurants.

Club Monaco : Noma : Symbiotic Branding

Starwood Hotels and Resorts and Uber join forces for loyalty scheme

Big Ideas

Starwood Hotels and Resorts and Uber join forces for loyalty scheme

Starwood Hotels and Resorts and Uber are merging hospitality and transport with a new loyalty partnership.

Symbiotic Branding : Uber : Starwood Hotels And Resorts

Micro Trends

Boston Safari

It might not be Paris, New York or London, but Boston is still one of the most recognisable cities in the world, and is beginning to come into it...

Boston : Re-Con Man : The Convergence Economy

Plane hospitality: Airbnb offers a place to stay on the runway

News

Plane hospitality: Airbnb offers a place to stay on the runway

Amsterdam – First Airbnb offered people the chance to stay in an Ikea store, then there was the Waterstones sleepover, now the crowdsourcing hospit...

AirBnB : KLM Royal Dutch Airline : Symbiotic Branding

Role reversal: Target aims to learn from collaboration with small retailer

News

Role reversal: Target aims to learn from collaboration with small retailer

New York – Retailer Story has joined forces with North American supermarket chain Target to create its Christmas concept Home for the Holidays.

Story : Target : The Tomorrow Store

Accidental lock-in inspires Airbnb to host sleepover in book store

Big Ideas

Accidental lock-in inspires Airbnb to host sleepover in book store

Airbnb has hosted a sleepover in Waterstones’ flagship store. The inspiration for the event came when tourist David Willis was accidentally locked ...

AirBnB : Waterstones : Symbiotic Branding

Idea that sticks: Installation made entirely from tape

News

Idea that sticks: Installation made entirely from tape

Paris – Look up at the Palais de Tokyo, a gallery for contemporary art, and you’ll find an eerie web of glistening plastic with people crawl...

COS : Tape Paris : Symbiotic Branding

Reflective space: Barber Osgerby goes upside down at the V&A for London Design Festival

News

Reflective space: Barber Osgerby goes upside down at the V&A for London Design Festival

London – Design studio Barber Osgerby has teamed up with BMW’s design team for a collaborative installation on display at the Victoria and Albert M...

BarberOsgerby : London Design Festival 2014 : BMW

News

Summer loving: Magazine and clothing brand come together on mixology film

London – The Gourmand and Seek No Further don't have a lot in common. The former is a foodie magazine, while the latter is the luxury basics line f...

Seek No Further : The Gourmand : Convergence

In character: Showroom uses fiction to sell wares

News

In character: Showroom uses fiction to sell wares

Weil am Rhein, Germany – Truth may be stranger than fiction, but fiction can be a powerful selling tool. Swiss furniture company Vitra is using fic...

Faction Marketing : Personality Brands : Fiction

Star Wars takes over Amazon Locker for 4 May

Big Ideas

Star Wars takes over Amazon Locker for 4 May

Disney has teamed up with Amazon to celebrate Star Wars day on 4 May.

Amazon : Disney : Symbiotic Branding

One-stop shop: The bar and trading post down under

News

One-stop shop: The bar and trading post down under

Melbourne – Inspired by the US trading posts of the past, where everything from milk to beaver pelts was on sale, the General Store & Co is a new A...

Convergence Retail : Melbourne : Symbiotic Branding

First social supermarket opens in the UK

Big Ideas

First social supermarket opens in the UK

First social supermarket opens in the UK

School : Just Not : Cookery

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