The Sharing Economy

Tulu brings appliance-sharing to home renters

News

Tulu brings appliance-sharing to home renters

Tulu provides people who live in an apartment with household items they can rent for temporary use.
Media : Technology : The Sharing Economy
Lyft wants to convert drivers into ride-sharers

News

Lyft wants to convert drivers into ride-sharers

The brand’s latest campaign reminds drivers of the freedom they can regain when riding with Lyft.
Mobility : Advertising : Auto
​ Lyft offers discounted trips for voters

News

​ Lyft offers discounted trips for voters

The ride-share company is demonstrating its commitment to democracy by offering voters across America a half-price trip to the polls during its ...
Advertising : Automotive : The Sharing Economy
Uber wants to drive the future of bike-sharing

News

Uber wants to drive the future of bike-sharing

The ride-sharing platform has announced plans to shift its focus from cars to electric bikes and scooters for shorter journeys in cities.
The Sharing Economy : Auto : Uber
Harth launches a rental service for home interiors

News

Harth launches a rental service for home interiors

Global – Harth is a new platform that enables consumers to rent furniture, home décor and art from a number of established brands, designers and ar...
Interiors : Furniture : The Sharing Economy
Browns dip its toes into the luxury rental market

News

Browns dip its toes into the luxury rental market

UK – London-based fashion boutique Browns is exploring a rental model in partnership with on-demand luxury service Armarium.
Fashion : Retail : The Sharing Economy
Is the subscription model the future of fashion?

Viewpoints

Is the subscription model the future of fashion?

Why the industry can’t afford to ignore the post-ownership preferences of Generation Z.
Fashion : Retail : The Sharing Economy
Baidu is making its autonomous driving software open-source

Big Ideas

Baidu is making its autonomous driving software open-source

Beijing – The Chinese technology company hopes the project will help to fast-track the development of the autonomous car market.
Automotive : Technology : Design
Quick fix

Big Ideas

Quick fix

Mumbai, India – Google has launched a food delivery and home services app for Asia.
Google : Sharing Economy : India
Safety first

Big Ideas

Safety first

Boston – Safr is a new ride-share service focused on women’s safety and empowerment.
Sharing Economy : Civic Brands : Transport
Mind games

Big Ideas

Mind games

US – A New York Times report examines how ride-sharing platforms are borrowing manipulative techniques from the gaming industry.
Uber : Video Games : Civic Brands
Buzzword branding

News

Buzzword branding

Sweden – A campaign by public transport company Västtrafik uses automotive advertising clichés to examine the future of mobility.
Automotive : Advertising : The Sharing Economy
Post-ownership Products

Micro Trends

Post-ownership Products

Brands are responding to the continued growth of collaborative consumption by designing products that appeal to multiple temporary users rather tha...
Civic Brands : Collaborative Consumption : MINI
Nesta: Peter Baeck

Viewpoints

Nesta: Peter Baeck

Understanding the true potential of the collaborative economy.
Nesta : Collaborative Economy : The Sharing Economy
Free speech

Big Ideas

Free speech

New York – Waverly Labs is launching an earpiece that translates languages in real time.
Waverly Labs : Wearable : New Bricolage Living
Communal commuting

News

Communal commuting

London – Ideo has designed a shareable car concept that would help consumers to limit their impact on the environment.
Ideo : Civic Brands : The Sharing Economy
Neighbourhood watch

Big Ideas

Neighbourhood watch

US – The Party Squasher device enables Airbnb hosts to monitor the number of people inside their home remotely.
Party Squasher : Airbnb : Airbnb Backlash
Cultural touchpoints

Big Ideas

Cultural touchpoints

London – DNA Unwrapped is a travel experience tailored to your genetic make-up.
DNA Unwrapped : Travel : Genetics
Fair share

News

Fair share

Norway – Creative agency ANTI has created a mini-series for Coop that challenges consumers’ perceptions of the sharing economy.
The Sharing Economy : Advertising : Coop
No sweat

Big Ideas

No sweat

Powys – British start-up Riversimple is a subscription-based mobility service with a whole-systems business strategy.
Riversimple : Whole-system Thinking : Rideshare
Deciding factor

Big Ideas

Deciding factor

US – A new study aims to highlight new behaviour in travel and hospitality.
Travel : The Sharing Economy : Sullivan
Air miles marketplace

Big Ideas

Air miles marketplace

New York ­– Par has been launched as a mobile app that enables users to buy and sell air miles.
Par : App : Travel
Luxury Futures 2016: Part 1

Markets

Luxury Futures 2016: Part 1

The very concept of luxury is under attack as consumers grow tired of brands talking about heritage and demand a more inspiring vision.
New Luxury Millennials : Emerging Luxury Millennials : Generation Z
Keyvan Nilforoushan: OneFineStay

Viewpoints

Keyvan Nilforoushan: OneFineStay

How the brand is redefining the sharing economy for luxury consumers.
One Fine Stay : The Sharing Economy : Luxury
Five-star rating

Big Ideas

Five-star rating

US – Uber is now offering its customers inspiration as well as transport with an online restaurant guide.
Uber : The Sharing Economy : Convenience
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