Genetics

Heineken unveils genetic taste kits to decode beer preferences

News

Heineken unveils genetic taste kits to decode beer preferences

Heineken introduced a pioneering way for New Zealanders to explore their taste buds through genetic testing in November 2023.
Food & Drink : Alcohol : Heineken
Thought-starter: Will epigenetics transform wellness?

News

Thought-starter: Will epigenetics transform wellness?

Dr Tom Stubbs, co-founder of Chronomics, explains why giving consumers visibility of their DNA will be key to influencing positive lifestyle choices.
Health : Wellness : DNA
How epigenetics will transform lifestyles

Viewpoints

How epigenetics will transform lifestyles

Dr Tom Stubbs, co-founder of Chronomics, explains why giving consumers visibility of their DNA will be key to influencing positive lifestyle choices.
Health : Epigenetics : Wellness
Disruptive DNA

Viewpoints

Disruptive DNA

Embracing DNA is not just about enhancing retail models, but about empowering people in the process.
DNA : Travel : The Dislocated World
Cultural touchpoints

Big Ideas

Cultural touchpoints

London – DNA Unwrapped is a travel experience tailored to your genetic make-up.
DNA Unwrapped : Travel : Genetics
Genetic material

Big Ideas

Genetic material

London – New research from King’s College London explores how responsible genetics are for our online habits.
Genetics : The Sharded Self : Online
PharmaCafé

Design Directions

PharmaCafé

Bompas & Parr envisaged the future of food and wellness with chromosomal cocktails, wellness mists and more in their recent installation in Du...
Design Fiction : Bompas & Parr : Dubai
DNA Me

Micro Trends

DNA Me

Beauty consumers increasingly want personalisation, which means that more and more of them are willing to hand over their DNA in exchange for produ...
DNA : Geneu : U+
The Optimised Self

Macro Trends

The Optimised Self

Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...
Optimisation : Health : Wellbeing
Artist bottles a genetic invisibility cloak

Big Ideas

Artist bottles a genetic invisibility cloak

Artist Heather Dewey-Hagborg has launched Invisible, a set of sprays that are said to mask traces of DNA.
Heather Dewey-Hagborg : Privacy : Post Privacy World
Painted genes: DNA visualised into wall art

News

Painted genes: DNA visualised into wall art

New York – A start-up company has latched onto the rise in Self-Quants and the decreasing costs of at-home DNA testing to create a unique form of...
Self Quants : Data Visualisation : New York
SXSW Interactive 2014 - Part 1

Big Ideas

SXSW Interactive 2014 - Part 1

The idea still seems unlikely: every year, for five days in March, a mid-size city in Texas is transformed into the world’s undisputed hub for cr...
SXSW : SXSW Interactive : SXSWi
Stress is the New Fat

Micro Trends

Stress is the New Fat

In her 2013 cookbook, It’s All Good, actress and lifestyle guru Gwyneth Paltrow writes of a panic attack she experienced brought on by ‘the plane r...
Genetics : Fatigue : Kiehls
Campaign aims to make DNA testing mainstream

Big Ideas

Campaign aims to make DNA testing mainstream

Campaign aims to make DNA testing mainstream
Genetics : Adversiting : Personal Information
Rock Star Scientists

Micro Trends

Rock Star Scientists

As science exerts a stronger influence on popular culture, scientists are stepping out of the lab and into the spotlight. Our Re-Enlightenment Risi...
Science : Lab : Nerd
Body of work: Film fuses art, science and food

News

Body of work: Film fuses art, science and food

Body of work: Film fuses art, science and food
Food : The Body : Make Your Maker
Study predicts future of the female figure

Big Ideas

Study predicts future of the female figure

Study predicts future of the female figure
Yale University : Female Figure : Framingham Heart Study
Replicated pet: The world’s first commercially cloned dog

News

Replicated pet: The world’s first commercially cloned dog

Replicated pet: The world’s first commercially cloned dog
Commercially Cloned Dog : Genetics : Biogenetics
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