News

Previous Article Next Article

Plane hospitality: Airbnb offers a place to stay on the runway

By Alex Jordan 18 : 11 : 2014 AirBnB : KLM Royal Dutch Airline : Symbiotic Branding

Amsterdam – First Airbnb offered people the chance to stay in an Ikea store, then there was the Waterstones sleepover, now the crowdsourcing hospitality company is putting up guests on a decommissioned passenger jet.

KLM Air Bnb listing, Amsterdam

KLM Air Bnb listing, Amsterdam

KLM Air Bnb listing, Amsterdam

KLM Air Bnb listing, Amsterdam

As part of its Night At social campaign, the unique listing on the Airbnb website invites guests to stay on board the converted KLM Royal Dutch Airlines passenger plane at Amsterdam Schiphol airport for a night on 28, 29 or 30 November.

For a chance to win, prospective guests must explain in 100 words why they should be the ones to spend a night on the plane using the hashtag #NightAt.

The interior has been redesigned by Amsterdam-based interior design and branding firm Tank to accommodate passengers in a different way, using an open-plan living space complete with sofas, a double bed and a dining area. But don’t expect the makeshift hotel to afford stunning views along with its quirky design as the plane will remain firmly on the tarmac for the duration of the stay.

Read LS:N Global’s microtrend on Symbiotic Branding for more on agile marketing campaigns that are showing how collaborative branding is increasingly cross-disciplinary.

Latest Articles

Lidl is fighting period poverty with free products

Lidl is fighting period poverty with free products :

Supermarket chain Lidl Ireland is improving access to sanitary products for those in period poverty.

Retail : Society : Civic Brands

Prabal Gurung and Etsy spotlight homeware artisans

Prabal Gurung and Etsy spotlight homeware artisans:

Fashion designer Prabal Gurung is partnering with online marketplace Etsy to create a home décor collection...

Retail : Global Artisans : Homeware

Black Tomato is curating fairytale travel experiences

Black Tomato is curating fairytale travel experiences:

Bespoke travel platform Black Tomato is inviting families to immerse themselves in getaways inspired by...

Travel : Immersive Experience : Luxury

Stat: UK children forge mindful money habits amid Covid-19

Stat: UK children forge mindful money habits amid Covid-19:

UK children experienced an increase in earnings and savingsin 2020, as well as donating to charities.

Stat : Statistic : Youth Economy Report

An impartial chatbot offering Covid-19 vaccine advice

An impartial chatbot offering Covid-19 vaccine advice:

Covid Vax Facts is an online chatbot aiming to mitigate concerns or questions relating to Covid-19 vaccines.

AI Advisors : Health : Covid-19 Vaccine

Westfield repurposes space to spotlight side hustles

Westfield repurposes space to spotlight side hustles:

Shopping malls Westfield London and Westfield Stratford are offering empty shop unit windows to online...

Retail : Makers Market : Repurposed Retail

This intimate campaign celebrates sex in later life

This intimate campaign celebrates sex in later life:

The importance of sex and intimacy among older consumers is spotlighted in the latest campaign from...

Society : Pleasure Revolution : Leisure

Stat: China’s Generation Z hold vital spending power

Stat: China’s Generation Z hold vital spending power:

Consultancy OC&C says Chinese Gen Z are largely accountable for household spending – and significantly more...

Stat : Statistic : Generation Z

Phonogram uses NFTs to upend music ownership

Phonogram uses NFTs to upend music ownership:

Phonogram.me is a non-fungible token (NFT) platform enabling music fans to directly invest in their...

Media : Entertainment : NFTs

A fashion platform for ‘make do and mend’ mindsets

A fashion platform for ‘make do and mend’ mindsets:

Fixing Fashion is an open-source platform providing education around ways to prolong the lifespan of clothing.

Fashion : DIY : Sustainability

Burger King parodies post-isolation lifestyles

Burger King parodies post-isolation lifestyles:

The fast-food chain captures a collective sense of unease and confusion on returning to pre-lockdown...

Advertising : Food : Covid-19

Stat: German shoppers spend more on eco-friendly groceries

Stat: German shoppers spend more on eco-friendly groceries:

According to a global study by YouGov, many grocery shoppers are willing to pay more for eco-friendly products.

Stat : Statistic : Food And Drink

Degree makes deodorant disability-friendly

Degree makes deodorant disability-friendly:

The inclusive deodorant uses packaging design to enable greater accessibility for people with disabilities.

Beauty : Health And Wellness : Inclusive

A vitamin brand harnessing the power of astrology:

Cosmos Vita is a new multivitamin brand fostering a community around holistic healthcare and astrology.

Health And Wellness : Astrology : Generation Z

Pentagram visualises the air-polluting impact of plastic

Pentagram visualises the air-polluting impact of plastic :

Using an interactive data visualisation, the design studio draws attention to the microplastics that...

Sustainability : Design

Stat: Young remote workers experience poor wellbeing

Stat: Young remote workers experience poor wellbeing:

Young people in remote-based jobs are disproportionately affected by the emotional effects of working from...

Youth : Workplace : Covid-19

Mastercard makes salaries accessible in real-time

Mastercard makes salaries accessible in real-time:

The bank has teamed up with fintech startup Hi55 to offer a salary access card, enabling people to receive...

Finance : Technology : Workforce

Freda is de-gendering period products

Freda is de-gendering period products:

Period care brand Freda is drawing attention to the importance of period inclusivity, with its new range of...

Health & Welllness : Inclusivity : Periodcare

Pangaia prints textiles with extracted pollution

Pangaia prints textiles with extracted pollution:

Material science and apparel company Pangaia is using carbon negative ink as an eco-friendly alternative to...

Fashion : Retail : Sustainability

Stat: Young people get hooked on home decor

Stat: Young people get hooked on home decor:

New research from Mintel reveals Gen Z and Millennials are driving growth in the UK’s home improvement market.

Design : Statistic : Interiors

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.

View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.